Advertising Strategist, Sales Development

Comcast (CC) of Willow Grove; Philadelphia (Philadelphia County); On-site; USD 78,000 - 128,000; Full time

Job summary

Comcast Advertising is seeking a seasoned professional to drive data-informed advertising strategies and solutions across multiple channels. You will collaborate with sales leadership and cross-functional teams to identify opportunities, design campaigns, and evaluate performance to deliver client value.

The role emphasizes strategic analysis, industry insights, and strong collaboration, with eligibility for commissions/bonuses and a focus on growth within a large media ecosystem.

Qualifications

• Bachelor's Degree preferred; job may consider applicants with coursework or extensive experience.

Responsibilities

• Identify client, market, and industry trends to develop advertising strategies and value propositions.
• Partner with sales leadership and cross‑functional stakeholders to determine factors impacting performance and opportunities.
• Facilitate discussions across teams to uncover opportunities and improve client outcomes.
• Collaborate with clients, sales teams, and partners to plan and evaluate campaigns and discovery sessions.
• Provide subject matter expertise on advertising products and industry best practices; coach teams.
• Work with leaders to develop holistic strategies for new and existing opportunities.

Skills

Collaboration

Communication

Critical Thinking

Growth Mindset

Sales Development

Strategic Analysis

Education

Bachelor's Degree

Job description

Job Summary

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Core Responsibilities

• Identifies client, market, and industry trends through analysis and leverages insights to develop advertising strategies, value propositions, and solutions that address client business objectives.
• Partners with sales leadership, account executives, and cross‑functional stakeholders to determine key factors impacting business performance and assists in developing strategic recommendations and solutions to address opportunities and challenges.
• Facilitates discussions across sales, leadership, and functional teams to uncover new opportunities, improve organizational effectiveness, and enhance client outcomes.
• Collaborates with clients, sales teams, and business partners to support the development and execution of advertising strategies, including discovery sessions, solution design, campaign planning, and performance evaluations.
• Provides subject matter expertise on advertising products, solutions, and industry best practices, while coaching individuals and teams and promoting cross‑functional collaboration and knowledge sharing.
• Works with leadership, sales teams, Measurement & Insights, and other stakeholders across the organization to develop holistic strategies for new and existing business opportunities.
• Evaluates campaign performance, market intelligence, and business results to identify optimization opportunities, strategic recommendations, and potential areas for growth.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s), and overtime as necessary.
• Other duties and responsibilities as assigned.

Must‑Know Principles

Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game‑changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

• Collaboration
• Communication
• Critical Thinking
• Growth Mindset
• Sales Development
• Strategic Analysis

Compensation

• Salary range: $78,496.08 - $128,448.13 (pay depends on experience)
• Can be performed in New York City.
• Commission and Bonus eligibility as per applicable plans.

Benefits Summary

Comcast provides best‑in‑class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree (preferred; job may consider applicants with coursework or extensive experience)

Certifications

Relevant Work Experience 5-7 Years

Equal Opportunity Statement

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

About Comcast

At Comcast, you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.