Advertising Strategist, Sales Development

Comcast; Philadelphia (Philadelphia County); On-site; USD 78,000 - 128,000; Full time

Job summary

Comcast Advertising is seeking a Sales Development Advertising Strategist to partner with Media Solutions Sales and shape strategy, value propositions, and solutions that meet client objectives.

You will analyze markets, collaborate across teams, and help identify opportunities to drive growth and optimize client outcomes through discovery, design, and performance evaluation.

Qualifications

• Bachelor's degree preferred or combination of coursework and experience.
• 5-7 years of relevant work experience.
• Strong strategic analysis, collaboration, and communication skills.

Responsibilities

• Identifies client, market, and industry trends to develop advertising strategies and value propositions addressing client objectives.
• Partners with sales leadership, account executives, and cross-functional stakeholders to determine key factors impacting business performance and develop strategic recommendations.
• Facilitates discussions across sales, leadership, and teams to uncover opportunities and enhance client outcomes.
• Collaborates with clients, sales teams, and partners to support development and execution of strategies, discovery sessions, solution design, and campaign planning.
• Provides subject matter expertise on advertising products and industry best practices while coaching teams and promoting cross-functional collaboration.

Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

The Sales Development Advertising Strategist is an outward, forward thinking partner to Media Solutions Sales. By partnering with sellers, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve the client's needs/objectives/goals.

Job Description

Core Responsibilities

• Identifies client, market, and industry trends through analysis and leverages insights to develop advertising strategies, value propositions, and solutions that address client business objectives.
• Partners with sales leadership, account executives, and cross-functional stakeholders to determine key factors impacting business performance and assists in developing strategic recommendations and solutions to address opportunities and challenges.
• Facilitates discussions across sales, leadership, and functional teams to uncover new opportunities, improve organizational effectiveness, and enhance client outcomes.
• Collaborates with clients, sales teams, and business partners to support the development and execution of advertising strategies, including discovery sessions, solution design, campaign planning, and performance evaluations.
• Provides subject matter expertise on advertising products, solutions, and industry best practices, while coaching individuals and teams and promoting cross-functional collaboration and knowledge sharing.
• Works with leadership, sales teams, Measurement & Insights, and other stakeholders across the organization to develop holistic strategies for new and existing business opportunities.
• Evaluates campaign performance, market intelligence, and business results to identify optimization opportunities, strategic recommendations, and potential areas for growth.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Strategic Analysis; Collaboration; Sales Development; Critical Thinking; Communication; Growth Mindset

Salary:

Pay Range: This job can be performed in New York City with a Pay Range of $78,496.08 - $128,448.13

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years