Analyst, Cust Relation Mktg

Williams-Sonoma, Inc.; San Francisco (CA); On-site; USD 71,000 - 83,000; Full time

Benefits offered by this job

Generous employee discount

401(k) plan

Health benefits including dental and vision

Paid time off for volunteering

Wellness program

Job summary

A leading home goods retailer is seeking an Email Marketing Analyst to drive their Pottery Barn Kids email strategies. You will be responsible for executing marketing plans, managing budget tracking, and providing critical analysis to enhance campaign effectiveness. Key qualifications include 1-3 years of marketing experience, strong Excel skills, and a detail-oriented approach. This position offers the opportunity to thrive in a fast-paced, creative environment with a focus on results-driven marketing.

Qualifications

• Minimum 1-3 years of experience in online marketing or email marketing preferred.
• Strong analytical and problem-solving skills are essential.
• Proven track record in managing and optimizing a budget.

Responsibilities

• Execute email marketing plans to drive Pottery Barn Kids business.
• Manage and track invoices, maintaining expense history.
• Coordinate with cross-functional teams to share results and best practices.

Skills

Analytical skills

Budget management

Communication skills

Excel proficiency

Education

Relevant undergraduate or graduate experience

Job description

About the Team

You will be part of the PBK email marketing team, working with brand ecommerce, creative, copy and deployment leads to support the daily email messages. The team is focused on testing, innovation and driving the email program forward, while delivering relevant content to our customers. You are also a member of the larger Pottery Barn Family marketing team that works across the different channels and brands sharing results, tests and overall ideas in an environment that fosters creativity.

About the Role

As an Email Marketing Analyst, you will contribute to the planning, execution, and analysis of direct marketing strategies to drive the Pottery Barn Kids business in the email channel. You will execute Email Marketing plans to increase incremental profit and support Brand Objectives for Pottery Barn Kids. You will coordinate with Brand Ecommerce teams, centralized Email Marketing group, and Direct Marketing to implement strategy. You will conduct analysis and provide insight to improve efficiency. In addition, you will develop and execute email circulation and sales plans, analyze sales data to identify trends and opportunities, and work closely with our deployment team to insure timely and flawless email sends. Great excel skills and the ability to manage a budget (tracking and reconciling) are highly important attributes. Your ability to adapt to change, thrive in ambiguity and work in a fast-paced, rapidly changing multi-channel retail environment is a must. This is a great opportunity to work with a growing brand in a world-class marketing organization and learn from the ground up.

Responsibilities

• Manage, verify, and track invoices, obtain approvals and maintain expense history binder, and reconcile actual versus budgeted expenses -- communicate variances and reasoning to the team. Submit to external partners in a timely manner.
• Interact with peers on other WSI brands to share best practices and test results.
• Maintain key documents -- assist with email calendar, trigger documentation, and more.
• Provide support in preparation of seasonal and/or monthly presentations to brand partners.
• Responsible for weekly email reporting, including customer engagement metrics, trends, test results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings.
• Maintain reporting archives including campaign images.
• Participate in preparing seasonal and quarterly performance recaps and presentations to brand partners. Provide ad hoc reporting and analyses upon request.
• Coordinate tracking tags for all campaigns from production through approval process using spreadsheet macros.
• Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages.
• Pull Promotion Codes from the Promotion Code tool, ensuring accuracy and business rule compliance.
• Liaison with internal and external service groups including deployment, ecom and finance.
• Perform database uploads for each seasonal campaign; perform necessary checks and balances to ensure flawless uploads.
• Participate in the development of seasonal circulation and sales plans to drive the business.

Criteria

• Minimum 1-3 years’ experience in online marketing or email marketing preferred
• Retail marketing or retail experience preferred
• Relevant undergrad, graduate or internship experience also considered
• Proven track record in managing and optimizing a budget to ROI goals
• Analytical, proactive, problem-solver with an insatiable curiosity
• Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
• Able to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; must have excellent communication & presentation skills
• Ability to build effective relationships within the team & with cross-functional partners & vendors
• Ability to prioritize and work on multiple projects in a deadline-driven environment; able to deal with ambiguity in a fast-paced business
• Strong written and oral communication skills
• Strong Excel spreadsheet proficiency

BenefitsJustfor You

Depending on your position and your location, herearea few highlights of what you might be eligible for:

• A generous discount on all Williams-Sonoma,Inc. brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays,andtime off to volunteer
• Health benefits, dental and vision insurance,including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical,financial, and emotional health

YourJourney in Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series

WSI will not commence an immigration case or "sponsor" an individual for this positionat this time(for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employmentqualified applicants withcriminal historiesin a manner consistent withthe requirements ofthe San Francisco Fair ChanceOrdinance,or other applicable stateor local lawsand ordinances.

The expected starting pay range for this position is $71,000-$83,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.