Analyst - Community Intelligence

SoundCloud; New York (NY); Hybrid; USD 115,000 - 122,000; Full time

Benefits offered by this job

Health benefits

401k program

Employee Equity Plan

Professional development allowance

Creativity and Wellness benefit

35 days PTO annually

2 free lunches weekly

Job summary

SoundCloud is seeking an Analyst, Community Intelligence to build a comprehensive understanding of creators and listeners. You will connect product behavior with market signals to uncover drivers of engagement and retention and shape strategic recommendations for Product, Growth, Marketing, and senior leadership.

You will own the creator segmentation framework, tie external trends to SoundCloud data, and work with Music Intelligence on artist discovery and trend forecasting.

Qualifications

• 2+ years in customer or consumer insights, product analytics, audience intelligence, strategy, research, or similar analytical role.
• Strong experience turning complex datasets into strategic recommendations for product, customer, or business decisions.
• Proficiency in SQL and BI/visualization tools like Looker, Tableau, or Power BI.
• Experience with segmentation, cohort, lifecycle, funnel, and retention analytics.
• Comfortable combining quantitative with qualitative inputs (surveys, support conversations, social listening, etc.).
• Strong understanding of NPS, Voice of the Customer, segmentation, and behavioral analysis.
• Excellent communication and storytelling; able to present findings to senior stakeholders.
• Familiar with AI-enabled tools to accelerate research while maintaining rigor.

Responsibilities

• Own and evolve creator/listener intelligence framework using behavioral, transactional, attitudinal, and qualitative data.
• Lead development of creator segmentation and lifecycle models; identify meaningful groups and stages.
• Analyze journeys, cohorts, funnels, and retention to understand activation, growth, engagement, monetization, and churn.
• Build a holistic Voice of the Community program from support signals, NPS, surveys, and social channels.
• Translate friction points and unmet needs into strategic recommendations for product, growth, marketing, and leadership.
• Incorporate external intelligence on creator economy trends and benchmarks.
• Connect external shifts with first‑party data to spot risks and opportunities.
• Collaborate with Music Intelligence on artist discovery and trend analysis.
• Turn growth trends into narratives about where music is heading.
• Support reporting and self‑serve tools for teams to tell stories about music movements.

Skills

SQL

Analytics

Storytelling

Communication

AI-enabled tools

Qualitative research

Data interpretation

Business judgment

Tools

Looker

Tableau

Power BI

Python

R

Job description

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources.With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

SoundCloud is looking for an Analyst, Community Intelligence to help us build a deeper understanding of the creators and listeners who make SoundCloud what it is. Sitting at the intersection of Community, Product, Data, Growth, and Music, you will build the intelligence engine that connects what happens on SoundCloud with what is happening across the broader creator, music, and cultural ecosystem.You will combine product behavior, support conversations, surveys, social signals, market trends, and external intelligence to understand who our creators and listeners are, what they need, where they experience friction, and what drives long-term engagement and retention.

A core part of this role will be owning SoundCloud’s creator segmentation and lifecycle framework, creating a durable understanding of how creators evolve across the platform and turning that understanding into strategic recommendations for Product, Growth, Marketing, Music, and senior leadership. You will also partner closely with our Music Intelligence function, applying the same analytical lens to artist discovery, music trends, forecasting, and artist ecosystem research.

Key Responsibilities

• Own and evolve SoundCloud’s creator and listener intelligence framework, combining behavioral, transactional, attitudinal, and qualitative data into a clear understanding of our community.
• Lead the development of creator segmentation and lifecycle models, identifying meaningful creator groups, needs, behaviors, ambitions, and stages of development.
• Analyze creator journeys, cohorts, funnels, and retention patterns to understand what drives activation, growth, engagement, monetization, and churn.
• Build a holistic Voice of the Community program by connecting signals from support interactions, NPS and surveys, social channels, community feedback, and in-product behavior.
• Identify recurring friction points, unmet needs, and emerging shifts in community behavior, and translate them into strategic recommendations for the Product, Engineering, Growth, Marketing, Music, and Business teams.
• Bring external intelligence into our understanding of the SoundCloud community by monitoring creator‑economy trends, competitor and platform developments, music and cultural signals, and relevant industry benchmarks.
• Connect external shifts with SoundCloud first‑party data to identify emerging risks, opportunities, and changes in creator and listener needs.
• Partner with Music Intelligence on artist discovery, audience and trend analysis, forecasting, and research into emerging artists, genres, scenes, and communities.
• Articulate cultural trends through data, leveraging contextual and qualitative data types to turn growth trends into fuel for storytelling about where music is heading.
• Support reporting around creator and streaming trend analysis, building self‑serve tools to allow Music Intelligence, Community and adjacent teams to tell stories about music movements on the platform.
• Own reporting around NPS, community sentiment, creator behavior, lifecycle health, and experience drivers, turning complex data into clear narratives for senior stakeholders.
• Leverage analytics, automation, and AI‑enabled tools to accelerate research and synthesis while applying strong judgment to validate outputs and turn them into reliable insights.
• Partner closely with Data Science, Analytics, Research, Product, and Community teams to build scalable frameworks and establish Community Intelligence as a trusted source of user and creator knowledge across SoundCloud.

Experience and Background

• 2+ years of experience in customer or consumer insights, product analytics, audience intelligence, strategy, research, or a similar analytical role, ideally within consumer technology, media, entertainment, social, creator, or music businesses.
• Strong experience turning complex datasets into strategic recommendations that influence product, customer, or business decisions.
• Proficiency in SQL and experience with BI and visualization tools such as Looker, Tableau, or Power BI.
• Experience with segmentation, cohort analysis, lifecycle analysis, funnel analysis, and retention/churn analytics.
• Comfortable combining quantitative analysis with qualitative inputs such as surveys, support conversations, social listening, community feedback, and market research.
• Strong understanding of customer or audience research methodologies, including NPS, Voice of Customer, segmentation, and behavioral analysis.
• Strong business judgment and the ability to move from data to insight to a clear recommendation.
• Excellent communication and storytelling skills, with experience presenting complex findings to senior and cross‑functional stakeholders.
• Comfortable using AI‑enabled tools to accelerate research, analysis, and synthesis while maintaining strong analytical rigor and judgment.
• A genuine curiosity for creators, music, technology, culture, and online communities.

Nice to Have

• Experience in music, entertainment, social media, streaming, or the creator economy.
• Familiarity with music and audience intelligence tools, social listening platforms, or external market datasets.
• Experience with Python/R, statistical analysis, forecasting, or network analysis.
• Experience with artist discovery, cultural trend analysis, or creator growth ecosystems.

The salary range for this role is $115,000 - $122,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Equity Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non‑birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone.Diversity and open expression are fundamental to our organization; they help us lead what’s next in music byunderstanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive toinfluence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care‑giver status.

Fully remote work is not available for this role.

Are you available to work on‑site from our NYC office in a hybrid setting?

Will you now, or in the future, require sponsorship for employment visa status (e.g. H‑1B visa status)? Applicants must be currently authorized to work for any employer in the United States. SoundCloud does not sponsor applicants for employment visas including for those losing OPT status and needing sponsorship.