Analyst, Analytics/Insights

Omnicom Media; New York (NY); On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in New York seeks an Analyst, Analytics/Insights to drive business growth with data-driven solutions. You will design dashboards, reports, and analytics recommendations across media, website, social, and marketing analytics to inform strategic decisions.

You will extract and validate complex data, build dashboards in PowerBI or Tableau, implement UTM/GTM tagging, and translate findings for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred).
• Experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing).
• Proficiency in Excel, PowerPoint, SQL, R, Python; familiarity with tagging (UTM) and dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills for data-driven decisions.

Responsibilities

• Extract, validate, and interpret complex datasets from diverse marketing and database platforms.
• Use web and media analytics tools (Google Analytics, Adobe, DCM) and other data sources to collect and summarize insights.
• Develop reports and automated dashboards (PowerBI, Tableau) to support decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM).
• Analyze data to provide actionable commentary and respond to stakeholder requests.

Skills

Analytical thinking

Data storytelling

Problem solving

Education

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science

Tools

Tableau

PowerBI

Google Data Studio

Datorama

Google Analytics

Adobe Analytics

DCM (DoubleClick)

Job description

Job Description

As an Analyst, Analytics/Insights, you'll uncover actionable insights and drive business growth through data-driven solutions. In this role, you'll design and deliver compelling dashboards, reports, and analytics recommendations, leveraging expertise in media, website, social media, and marketing analytics. Utilizing advanced data analysis, visualization, and mining techniques, you'll uncover trends, optimize performance, and inform strategic decisions. Your expertise will empower stakeholders to make informed choices, driving business success.

Agency

Omnicom Media

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

A Day In The Life

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights.
• Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis.
• Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

What You Will Need

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset.

$68,000 - $90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

$68,000 - $90,000