Analyst, Analytics/Insights

Adelphi Group; United States; On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media is seeking an Analyst, Analytics/Insights to uncover actionable insights and drive growth through data-driven solutions. You will design dashboards, reports, and analytics recommendations leveraging marketing analytics expertise across media, website, and social channels.

You will extract and validate data, use Google Analytics, Adobe, DCM, and other sources to summarize insights, and develop automated dashboards in PowerBI and Tableau to support strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred).
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing).
• Proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability to thrive in a fast-paced environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and data sources to collect and summarize insights.
• Develop dashboards (PowerBI, Tableau) using summarized data to support decisions.
• Design, implement, and validate tracking tags (UTM, GTM) for measurement.
• Analyze data to provide actionable commentary, findings, and observations for stakeholders.

Skills

Excel

PowerPoint

SQL

R

Python

UTM tagging

Tableau

Power BI

Google Data Studio

Datorama

Education

Bachelors in Marketing/Media

Data analytics coursework

Tools

Tableau

Power BI

Google Data Studio

Datorama

Job description

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

About the Job:

As an Analyst, Analytics/Insights, you’ll uncover actionable insights and drive business growth through data-driven solutions. In this role, you’ll design and deliver compelling dashboards, reports, and analytics recommendations, leveraging expertise in media, website, social media, and marketing analytics. Utilizing advanced data analysis, visualization, and mining techniques, you’ll uncover trends, optimize performance, and inform strategic decisions. Your expertise will empower stakeholders to make informed choices, driving business success.

A Day in the Life:

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity.
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights.
• Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making.
• Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis.
• Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

What you will need:

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset.

Salary

$68,000 - $90,000 annually.

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About Solve(d)

https://solved.health

SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

$68,000 - $90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.