Analyst, Analytics

Havas Media Network; New York (NY); On-site; USD 55,000 - 90,000; Full time

Job summary

Havas Media Network is seeking an Analyst to join the Analytics Team in New York. The role supports senior team members and client accounts to define measures, metrics, and processes for tracking, measurement, reporting, and analysis across channels.

Analysts may work across offline and digital media, including ad trafficking programs and CRM initiatives, contributing to day-to-day execution and optimization for client accounts.

Qualifications

• Undergraduate degree; relevant courses or field of study preferred (Marketing, Business, Finance, Statistics, or Economics).
• Strong quantitative and research skills with ability to demonstrate data collection, analysis, and interpretation.
• Experience with online advertising planning, buying, and performance metrics is a plus.

Responsibilities

• Work with Digital media teams to develop measurement plans for online media campaigns.
• Deliver tracking analyses and reports to support client campaigns and programs, including recommendations.
• Develop tracking and reporting requirements, particularly web analytics.
• Contribute to innovation in data, analytics, and CRM at the agency.
• Assist on projects including design, interpreting results, and synthesizing recommendations.
• Generate reports to gauge effectiveness of online search, display advertising campaigns, and keywords.
• Monitor and analyze media campaign performance.
• Analyze website behavior with web analytics tools to identify site improvements.
• Share case studies, POVs, and conference summaries to enrich knowledge base.

Skills

Analytical mindset

Strong communication

Quantitative skills

Problem solving

Attention to detail

Education

Bachelor's degree in Marketing/Business/Statistics/Economics

Tools

Omniture

Google Analytics

MS Excel

Job description

Havas Media is looking for an Analyst to join the Analytics Team. This role supports senior members of the Analytics team along with client account teams to define new measures, metrics, and processes to enable tracking, measurement, reporting, and analysis across all channels.

Analysts can be introduced to various areas within the department, including more traditional media research and/or digital media analytics via ad trafficking programs, web analytics tools, and/or client databases. With a focus on traditional (offline) media, digital media, search, mobile, and social content, each role can be unique. Analysts are involved in the day-to-day execution and optimization of many client accounts.

A DAY IN THE LIFE MIGHT LOOK LIKE:

• Work with the Digital media teams to develop measurement action plans for online media campaigns
• Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions
• Ability to develop tracking and reporting requirements, particularly web analytics
• Ability to contribute to increasing the level of innovation in data, analytics, and CRM at the agency
• Provide assistance on projects, including design, interpreting results, and synthesizing recommendations
• Generate regular reports to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels
• Monitor and analyze media campaign performance
• Analyze website behavior using Web analytics tools to determine areas of site improvement
• Contribute to the company's knowledge base by creating and sharing case studies, POVs, and seminar/ conference summaries

WHAT YOU’LL NEED/SKILLS:

• 0-1 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance.
• Undergraduate degree; relevant courses or field of study preferred (e.g., Marketing, Business, Finance, Statistics, or Economics).
• Our analysts come from various backgrounds, with and without analytic experience; qualifications include intellectual curiosity, problem-solving skills, determination, and the capacity to add creativity to our client work.
• Strong quantitative and research skills with proven ability to demonstrate data collection, analysis, and interpretation capabilities.
• Excellent organizational and communication skills.
• Strong working knowledge of MS Office, particularly Excel.
• Understanding of online advertising planning, buying, and performance metrics is a plus.
• Experience with website analytics tools such as Omniture and Google Analytics is a plus.
• Ethics and values care consistent with Havas Media’s high standards.

WHO YOU ARE:

• Highly motivated with a strong record of academic and/ or professional achievement.
• Detail orientated
• Communicative
• Eager to learn

ABOUT HAVAS MEDIA GROUP NORTH AMERICA

We are part of Havas, one of the world's largest communications groups with nearly 23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA).

Our agencies are home to more than 10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines to work side-by-side to serve our clients. Clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet's, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Shell, Telefonica and YUM Brands among many others. For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.

Offers related to employment at Havas will come from an Havasmedia.com email address. We will never ask for payment as part of the interview or onboarding process.