AMS Ecommerce Senior Director

LEGO Gruppe; Boston (MA); Hybrid; USD 196,000 - 295,000; Full time

Job summary

An established industry player is seeking a motivated professional to lead the commercial growth of its ecommerce platform across the AMS region. This pivotal role involves managing a talented team and collaborating with various functions to enhance the shopper experience and drive sales momentum. If you are passionate about leveraging data to boost brand engagement and sales, this is an exciting opportunity to influence global ecommerce strategies while working in a supportive and inclusive culture. Join a company committed to innovation and excellence in the digital marketplace.

Benefits

Family Care Leave

Insurance

Wellbeing initiatives

Colleague discounts

Bonus schemes

Qualifications

• Extensive experience in DTC ecommerce across multiple regions.
• Proven track record in driving growth and profitability in AMS.
• Strong leadership and communication skills.

Responsibilities

• Lead AMS LEGO.com commercial sales performance and P&L.
• Manage a growing team across various functions.
• Use data to accelerate ecommerce growth.

Skills

DTC ecommerce experience

Sales and profitability growth

Ecommerce analytics

Omnichannel experience

Leadership skills

Communication skills

Relationship management

Data-driven decision making

Digital marketing knowledge

Tools

Loyalty/CRM tools

Job description

AMS Ecommerce Senior Director
- Location: Boston, Massachusetts, United States of America
- Job ID: 0000024383
- Category: Sales, Marketing & Product Management

Job Description

We are seeking a motivated professional to lead the commercial growth of LEGO.com across the AMS region.

In this role, you will manage a talented team and collaborate with various functions to drive commercial growth and enhance the shopper experience, playing a key part in our Global Ecommerce strategy.

If you're passionate about using data to enhance brand engagement and drive sales momentum, we want to hear from you!

Core Responsibilities

1. Lead AMS LEGO.com commercial sales performance and P&L across our three country sites in USA, Canada, and Mexico
2. Own the AMS LEGO.com strategy, budget, and forecast
3. Manage a growing direct and indirect AMS team across trading, merchandising, marketing, operations, and consumer services
4. Partner with functions like Global Ecommerce, LEGO Retail, Brand Marketing, Loyalty & CRM, Finance, Supply Chain, Distribution, Consumer Services, and Technology to deliver results
5. Participate in the Global Ecommerce and AMS regional leadership teams to influence strategies
6. Use data to identify strategies, trading activities, and communication to accelerate ecommerce growth
7. Build brand engagement, sales momentum, and profitability
8. Implement global ecommerce and brand strategies tailored to the AMS region (e.g., sustainability, loyalty, new site features)

Team and Company Context

LEGO Retail manages our direct-to-consumer channels including LEGO.com and stores. Global Ecommerce, part of LEGO Retail, focuses on growing LEGO.com, with teams located worldwide including Boston.

This role will lead the growth of LEGO.com in the AMS region, which currently accounts for 55% of our LEGO.com business, with the US being the largest site globally.

Qualifications

• Extensive experience in DTC ecommerce across multiple regions
• Proven track record in driving growth, sales, and profitability in AMS
• Deep understanding of ecommerce trading levers and analytics
• Comprehensive approach to omnichannel shopper experience and brand building
• Strong leadership, communication, and relationship management skills
• Experience managing a global team
• Results-oriented with a focus on quality and operational excellence
• Data-driven decision making and problem solving
• Knowledge of digital marketing and loyalty/CRM tools (preferred)
• Ability to travel internationally up to 20%

Additional Details

Salary range: $196,200 - $294,300 USD, based on responsibilities and experience.

Location: 1001 Boylston St., Boston, MA, with a hybrid work model (3 days in-office).

No relocation assistance provided.

Benefits & Culture

• Family Care Leave, insurance, wellbeing initiatives, colleague discounts, bonus schemes
• Inclusive, diverse culture committed to equal opportunity and children's rights