Americas Field Marketing Lead - B2B SaaS & Events

Mitsogo Inc; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Hexnode is seeking a Field Marketing Manager to own regional field marketing strategy, coordinating with sales and partners to drive brand awareness and pipeline across the Americas. This role requires managing multi-city events, ABM initiatives, and channel co-marketing programs in a fast-paced environment.

You will represent Hexnode at key industry events, collaborate with global marketing teams, and travel up to 30% for on-site execution.

Qualifications

• 4–7 years of B2B SaaS field marketing or demand generation experience (Cybersecurity, Enterprise IT, UEM/MDM, or Infrastructure software strongly preferred).
• Proven track record of managing multi-city events, trade shows, and partner co-marketing initiatives with measurable pipeline ROI.
• Hands-on proficiency with CRM and Marketing Automation tools (Salesforce, HubSpot, or Marketo).
• Exceptional communication skills with the confidence to host, present, and engage enterprise IT buyers and channel executives.
• Willingness to travel up to 30% across North America as required for event execution.

Responsibilities

• Own and execute regional field marketing strategy to drive brand awareness and pipeline.
• Plan and manage high-impact trade shows, executive roundtables, partner co-marketing programs, and ABM initiatives.
• Manage end-to-end event strategy, execution, and post-event lead routing with ROI focus.
• Represent Hexnode on-site at key industry events, engaging CISOs, IT directors, channel partners, and customers.
• Track and measure event performance, ROI, and pipeline progression using Salesforce and marketing automation.

Skills

B2B SaaS marketing

Event management

CRM tools

Marketing automation

Communication skills

Travel flexibility

Tools

Salesforce

HubSpot

Marketo

Job description

Hexnode is seeking a Field Marketing Manager to own regional field marketing strategy, coordinating with sales and partners to drive brand awareness and pipeline across the Americas. This role requires managing multi-city events, ABM initiatives, and channel co-marketing programs in a fast-paced environment.

You will represent Hexnode at key industry events, collaborate with global marketing teams, and travel up to 30% for on-site execution.