Americas B2B Marketing Lead — Remote/Hybrid

Vialto; Washington (District of Columbia); Hybrid; USD 125,000 - 145,000; Full time

Job summary

Vialto is seeking a Manager, Americas Marketing to drive integrated marketing programs across the US, Canada, and LATAM. You will translate global strategy into regional activation plans, coordinating with regional stakeholders and Global Marketing to ensure campaigns are well‑executed and tracked.

The role requires hands‑on B2B marketing with strong campaign execution, data‑driven decisions, and responsible use of AI to enhance quality and efficiency.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 5-7 years of regional or global marketing experience.
• Experience in professional services or B2B tech is a plus.

Responsibilities

• Execute integrated, multi-channel marketing campaigns aligned to global strategy and regional priorities.
• Translate global campaign architecture, messaging, and assets into locally relevant plans.
• Build and manage regional activation plans connecting content, events, digital channels, alliances, and sales follow-up.
• Support demand generation activities contributing to pipeline and commercial outcomes.
• Develop region-specific activations ensuring messaging and objectives align with commercial goals.
• Use AI to improve campaign quality while ensuring brand and messaging standards.

Skills

B2B marketing

Campaign execution

Multi-channel marketing

Data-driven decisions

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM platforms

Marketing automation

Job description

Vialto is seeking a Manager, Americas Marketing to drive integrated marketing programs across the US, Canada, and LATAM. You will translate global strategy into regional activation plans, coordinating with regional stakeholders and Global Marketing to ensure campaigns are well‑executed and tracked.

The role requires hands‑on B2B marketing with strong campaign execution, data‑driven decisions, and responsible use of AI to enhance quality and efficiency.