Americas B2B Marketing Lead - Campaigns & Growth

Vialto; Chicago (IL); Hybrid; USD 125,000 - 145,000; Full time

Job summary

Vialto is seeking a Manager, Americas Marketing to drive integrated marketing across the US, Canada, and LATAM. You will translate global strategy into regional activation plans, coordinate campaigns with stakeholders, and measure impact on visibility and pipeline.

The role blends hands-on execution with strategic oversight in a matrixed professional-services environment. The position supports hybrid work arrangements, travel within the region, and collaboration with Global Marketing to ensure

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.
• 5-7 years of regional or global marketing experience.
• Experience in professional services or B2B technology is a plus.

Responsibilities

• Execute integrated, multi-channel marketing campaigns aligned to global strategy and regional priorities.
• Plan and manage virtual and in-person events, webinars, client events, and sponsorships.
• Monitor and optimize campaign performance using CRM and marketing automation tools.
• Partner with regional teams andGlobal Marketing to ensure consistent, data-driven campaigns.

Skills

B2B Marketing

Campaign Execution

ABM

Content Development

Multi-Channel

Analytics

AI in Marketing

Stakeholder Management

Team Collaboration

Education

Bachelor's degree in marketing, Communications, Business

Tools

CRM systems

Marketing Automation

Job description

Vialto is seeking a Manager, Americas Marketing to drive integrated marketing across the US, Canada, and LATAM. You will translate global strategy into regional activation plans, coordinate campaigns with stakeholders, and measure impact on visibility and pipeline.

The role blends hands-on execution with strategic oversight in a matrixed professional-services environment. The position supports hybrid work arrangements, travel within the region, and collaboration with Global Marketing to ensure