Amazon PPC Specialist

Zulay Kitchen; Puerto Rico; On-site; USD 60,000 - 90,000; Full time

Job summary

Zulay Kitchen is seeking an Amazon-focused marketing specialist to manage day-to-day product performance on Amazon. You will optimize campaigns and content, drive visibility, and grow revenue across marketplaces with data-driven decisions.

The role involves planning and executing PPC campaigns, improving product listings with collaboration from design, and monitoring ASIN health and competitor pricing to sustain margins. Based in Puerto Rico with EST hours.

Qualifications

• Experience managing Amazon PPC campaigns and optimizing product listings.
• Strong data analysis skills and ability to derive actionable insights.
• Familiarity with ROAS/ACOS targets and pricing strategies.

Responsibilities

• Own day-to-day performance of products on Amazon by analyzing performance data, optimizing campaigns and content, and identifying opportunities to improve visibility and revenue.
• Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
• Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
• Collaborate with design team to refresh listings and ensure accurate, compliant assets.
• Monitor and resolve ASIN suppressions and blocks; review competitor pricing and adjust strategies.
• Track profitability per ASIN and align ad spend with target margins; propose price tests or promotions.

Skills

PPC Management

Listing Optimization

Performance Analytics

Market Research

Job description

Working Hours: Monday-Friday (9AM-6PM EST)

Essential Duties and Responsibilities:

• Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.

Duties will include:

Advertising & PPC Management

• Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
• Monitor daily spend, keyword performance, and adjust bids strategically
• Identify high-impact opportunities for scaling and budget reallocation.

Listing Optimization

• Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
• Collaborate with the design team to keep listings fresh.
• Ensure product listings reflect accurate information, compliance, and updated assets.
• Monitor and resolve any ASIN suppression and blocks.
• Review competitor pricing and adjust based on market trends and profit margin targets.
• Track profitability per ASIN, ensuring ad spend and costs align with target margins.
• Suggest price testing or promotions based on data-driven insights.

Performance & Growth

• Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
• Identify underperforming ASINs and develop improvement plans.
• Report key findings to leadership and propose growth strategies.