Alumni Communications & Marketing Lead

Opt For Healthy Living; Fullerton, Northern (CA, KY); Hybrid; USD 76,000 - 93,000; Full time

Benefits offered by this job

Health plans

Dental coverage

Income protection

CalPERS retirement

Tuition waiver

Job summary

California State University, Fullerton is seeking an Associate Director of Communications and Marketing to lead alumni communications, manage branding and promotional materials, and oversee events and partnerships. You will coordinate print, digital, and social media, ensuring consistent messaging across campaigns and campus partners.

The role requires strong writing, supervisory experience, and the ability to analyze campaigns.

Qualifications

• Bachelor's degree from an accredited four-year university.
• Two years of experience in communications and marketing.
• Excellent written communication skills are needed for writing communication pieces that represent alumni engagement.
• Supervisory experience.
• Database management and knowledge of basic methods/procedures for research and statistical analysis.
• Strong interpersonal skills.
• Experience with publishing software.
• Ability to understand complex processes.
• Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively.

Responsibilities

• Under the direction of the Assistant Vice President of Alumni Engagement, manage alumni communications and marketing as well as affinity partner communication strategies.
• Serve as a key liaison with the Alumni Association Board of Directors providing strategic consult and staff support to the Membership and Marketing Committee.
• Manage areas: print media, social media, website, and all communications for events, activities, philanthropy, membership, and other forms as necessary.
• Develop, write, edit, and conduct quality control on marketing and promotional materials for print, electronic, and social media.
• Represent the office and collaborate with campus partners to integrate messaging; develop content for Titan Magazine, OC Register CSUF section, and other outlets.
• Consult and advise on alumni and student event marketing and promotion; manage merchandising for the department to ensure brand integrity and campus compliance.
• Develop metrics, establish benchmarks, analyze communication reports, track progress to set goals, and evaluate effectiveness of strategies.
• Develop and maintain budget and financial forecasts for communications, marketing, promotional items, and acquisition campaigns.
• Provide leadership and supervision to professional staff and student assistants; oversee recruitment, interviewing, hiring, onboarding of student employees.

Skills

Excellent written communication

Supervisory experience

Strong interpersonal skills

Publishing software

Ability to analyze data

Budget understanding

Ability to manage relationships

Education

Bachelor's degree

Tools

Raiser’s Edge or similar database

Microsoft Office

Job description

California State University, Fullerton is seeking an Associate Director of Communications and Marketing to lead alumni communications, manage branding and promotional materials, and oversee events and partnerships. You will coordinate print, digital, and social media, ensuring consistent messaging across campaigns and campus partners.

The role requires strong writing, supervisory experience, and the ability to analyze campaigns.