Associate Director, Communication and Marketing

The California State University; Fullerton, Northern (CA, KY); Hybrid; USD 76,000 - 93,000; Full time

Benefits offered by this job

Health plans

Dental and Vision coverage

Retirement plan

Job summary

California State University, Fullerton is seeking an Associate Director of Communication and Marketing to lead alumni communications and branding efforts. The role oversees print, digital, and event communications, coordinating with campus partners to ensure messaging aligns with university goals.

The successful candidate will manage a team, develop content for external outlets, and drive metrics and budgets to optimize engagement and visibility across Titan channels.

Qualifications

• Bachelor's degree from an accredited four-year university.
• Two years of experience in communications and marketing.
• Excellent written communication skills for alumni engagement.
• Supervisory experience and budget/administration experience.
• Database management and knowledge of basic research/statistical analysis.
• Experience with publishing software.

Responsibilities

• Manage alumni communications and marketing as well as affinity partner communication strategies.
• Serve as liaison with the Alumni Association Board providing strategic counsel and staff support to the Membership and Marketing Committee.
• Oversee print media, social media, website, and communications for events, philanthropy, membership, and other initiatives.
• Develop content for Titan Magazine, OC Register CSUF section, and other outlets.
• Develop metrics, budgets, and analyze reports to evaluate strategy effectiveness and brand integrity.

Skills

Written communication

Supervisory experience

Interpersonal skills

Database management

Statistical analysis

Publishing software

Education

Bachelor's degree

Tools

Raiser’s Edge

Job description

Associate Director, Communication and Marketing

Job no: 562208

Work type: Management (MPP)

Location: Fullerton

Categories: MPP, Administrative, At-Will, Full Time, Marketing/Communications

Job Title

Associate Director, Communication and Marketing

Classification

Administrator I

Auto Req. ID

562208

Salary Range

(Hiring range depending on qualifications, not anticipated to exceed $6,800 - $8,300 per month)

Work Schedule

Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours.

Why CSUF

California State University, Fullerton (Cal State Fullerton) is a leading public university committed to student success, academic excellence, and inclusive excellence. The university fosters a collaborative environment that supports teaching, research, and service while promoting innovation and professional growth. Cal State Fullerton is both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution, and a recipient of the Seal of Excelencia (2021 and 2024) from Excelencia in Education. Joining Cal State Fullerton means becoming part of a community dedicated to advancing student achievement, career success, and economic mobility.

Department

The Office of Alumni Engagement within the Division of University Advancement strives to foster a lifelong community of alumni connected to each other and to the institution with the goal of generating private financial support and engagement with the University. Alumni Engagement staff also supports the Alumni Association Board of Directors in efforts to advance a positive CSUF image, promote university and alumni accomplishments, and provide opportunities for alumni networking. We are seeking an exceptional individual to join our team as the Associate Director, Communication and Marketing (Administrator I). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

Duties and Responsibilities

Under the direction of the Assistant Vice President of Alumni Engagement, the Associate Director of Communications and Marketing is responsible for managing alumni communications and marketing as well as affinity partner communication strategies. The Associate Director will serve as a key liaison with the Alumni Association Board of Directors providing strategic consult and staff support to the Membership and Marketing Committee. The Associate Director will manage the following areas: print media, social media, website, and all communications for events, activities, philanthropy, membership, and other forms as necessary.

The Associate Director serves as the department Chief Communications Officer and will develop, write, edit, and conduct quality control on marketing and promotional materials for print, electronic, and social media. The Associate Director will represent the office and collaborate with campus partners to integrate messaging; develop content for Titan Magazine, Orange County Register CSUF section, and other outlets as appropriate. Consult and advise on alumni and student event marketing and promotion; and manage merchandising for the department to ensure brand integrity and compliance with campus standards. Develop metrics, establish benchmarks, analyze communication reports, review current trends, track progress to set goals, and evaluate the effectiveness of strategies. Develop and maintain budget and financial forecasts for communications, marketing, promotional items, and acquisition campaigns.

The Associate Director will provide leadership and supervision to professional staff and student assistants. Additionally, will oversee the process of recruiting, interviewing, hiring, and onboarding all student employees for the unit. Other duties as assigned.

Inclusive Leadership Statement is required below, please be sure to address the following as a minimum. Please add additional information as you see necessary and applicable:

• What doesinclusive leadership mean to you.

• A description of your experiences working with individuals with a different perspective.

• A description of how issues of inclusivityhave impacted you personally or professionally.

Essential Qualifications

Bachelor's degree from an accredited four-year university. Two years of experience in communications and marketing. Excellent written communication skills are needed for writing communication pieces that represent alumni engagement. Supervisory experience. Database management and knowledge of basic methods/procedures for research and statistical analysis. Strong interpersonal skills. Experience with publishing software. Ability to understand complex processes. Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.

Preferred Qualifications

Experience working with alumni in higher education setting. Graphic design experience. Experience with Raiser’s Edge or similar database systems. Board of directors and/or volunteer management. Experience with Microsoft Office and publishing software. Ability to analyze and maintain the budget and accounting processes of an administrative unit.

Must be able to work the annual commencement ceremonies.

Benefits at a Glance

• An array of health plans that include prescription drug coverage
• Dental and Vision coverage
• Income protection benefits including life insurance and disability
• Retirement plan through CalPERS
• Tuition waiver for employees and dependents if eligible

California State University, Fullerton is committed to fostering an environment where students, staff, administrators, and faculty thrive. We welcome individuals ready to make an impact on student and staff success to apply and become part of the Titan Community. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

Cal State Fullerton is an equal opportunity employer that prohibits discrimination based on regardless of race, sex, color, ethnicity, national origin, or any other protected status.

The scope of responsibilities for this position includes the making or participating in the making of decisions that may have a material financial benefit on the incumbent. Therefore, you will be required to file an initial “Conflict of Interest Form 700: Statement of Economic Interests” within thirty (30) days from date of hire and on an annual basis; and complete the CSU sponsored ethics on‑line training within thirty (30) days of appointment, and at least once during each consecutive period of two calendar years following the appointment.

The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017.

Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.

California State University, Fullerton is not currently sponsoring anynewH-1B petitions for staff, management, or faculty positions.

Advertised: Sep 17 2026 Pacific Daylight Time
Applications close: Oct 01 2026 Pacific Daylight Time