Alumni Communications & Marketing Lead

The California State University; Fullerton, Northern (CA, KY); Hybrid; USD 76,000 - 93,000; Full time

Benefits offered by this job

Health plans

Dental and Vision coverage

Retirement plan

Job summary

California State University, Fullerton is seeking an Associate Director of Communication and Marketing to lead alumni communications and branding efforts. The role oversees print, digital, and event communications, coordinating with campus partners to ensure messaging aligns with university goals.

The successful candidate will manage a team, develop content for external outlets, and drive metrics and budgets to optimize engagement and visibility across Titan channels.

Qualifications

• Bachelor's degree from an accredited four-year university.
• Two years of experience in communications and marketing.
• Excellent written communication skills for alumni engagement.
• Supervisory experience and budget/administration experience.
• Database management and knowledge of basic research/statistical analysis.
• Experience with publishing software.

Responsibilities

• Manage alumni communications and marketing as well as affinity partner communication strategies.
• Serve as liaison with the Alumni Association Board providing strategic counsel and staff support to the Membership and Marketing Committee.
• Oversee print media, social media, website, and communications for events, philanthropy, membership, and other initiatives.
• Develop content for Titan Magazine, OC Register CSUF section, and other outlets.
• Develop metrics, budgets, and analyze reports to evaluate strategy effectiveness and brand integrity.

Skills

Written communication

Supervisory experience

Interpersonal skills

Database management

Statistical analysis

Publishing software

Education

Bachelor's degree

Tools

Raiser’s Edge

Job description

California State University, Fullerton is seeking an Associate Director of Communication and Marketing to lead alumni communications and branding efforts. The role oversees print, digital, and event communications, coordinating with campus partners to ensure messaging aligns with university goals.

The successful candidate will manage a team, develop content for external outlets, and drive metrics and budgets to optimize engagement and visibility across Titan channels.