Altra: Merchandising Manager

vfc; Denver (CO); Hybrid; USD 91,000 - 113,000; Full time

Benefits offered by this job

Incentive compensation

Benefits overview on VF benefits site

Job summary

VF Corporation in Denver is seeking a Regional Merchandise Manager to drive regional assortment direction for the Americas across Wholesale and DTC. You will leverage consumer and account insights to shape seasonal priorities and partner with Global teams to ensure timely, compelling product storytelling.

The role requires 4–7 years in merchandising or related areas, footwear experience, and strong collaboration with Sales, Planning, Marketing, and eComm.

Qualifications

• 4-7 years in merchandising or related roles.
• Footwear experience in performance categories.
• Strong cross-functional collaboration and data fluency.
• Hybrid work with Denver HQ three days per week.

Responsibilities

• Support regional assortment direction for the Americas across Wholesale and DTC (Retail + eCommerce).
• Bring marketplace, consumer, and account insights into line reviews and seasonal planning conversations.
• Help build and maintain regional assortment tools and frameworks, aligned to global direction.
• Partner with Planning to review performance and support SKU productivity and assortment optimization.
• Support GTM readiness by contributing to clarity on seasonal priorities and product stories for Sales, Marketing, and DTC teams.
• Track milestones and deliver inputs on time; communicate updates and recommendations clearly.

Skills

Merchandising

Buying

Category management

Assortment planning

Tools

Excel/BI

Job description

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we're all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

Altra: Regional Merchandise Manager

The Regional Merchandise Manager supports the regional merchandising direction for Altra footwear across Wholesale and DTC (Retail + eCommerce). You will use consumer, marketplace, and performance insights to help shape seasonal assortment priorities. You'll partner with Global Merchandising/Product, Sales, Planning, Marketing, and DTC teams to support line reviews, GTM readiness, and clear product storytelling-helping bring the right product to market at the right time. You'll balance weekly business reads with seasonal milestone work-partnering closely with Sales, Planning, and DTC/eComm to bring insights forward, keep timelines moving, and improve how the line shows up by channel.

A day in the life of a Regional Merchandise Manager at Altra looks a little like this:

• Start the week with a quick read of sales and inventory signals (by channel/account) to flag wins, risks, and items to review with partners.
• Join touchpoints with Sales, Planning, and DTC/eComm to align on upcoming milestones, key account needs, and in-season follow-ups.
• Pull together notes and simple recaps after meetings (what we learned, what changed, what's next) so teams stay aligned.
• Prepare inputs for line review moments (regional observations, account feedback, and a few clear recommendations) and coordinate with Global partners on timing.
• Support selling readiness by helping organize and QA seasonal information (assortment snapshots, product notes, and key stories) for internal teams.
• Spend time in the market when needed-listening to accounts, observing competitive assortments, and capturing takeaways to share with cross-functional partners.

Key Responsibilities

• Support seasonal assortment direction for the Americas across Wholesale and DTC (Retail + eCommerce).
• Bring marketplace, consumer, and account insights into line reviews and seasonal planning conversations.
• Help build and maintain regional assortment tools and frameworks, aligned to global direction (channel segmentation, key price points, franchise vs. innovation balance).
• Partner with Planning to review performance and support SKU productivity and assortment optimization.
• Support GTM readiness by contributing to clarity on seasonal priorities and product stories for Sales, Marketing, and DTC teams.
• Track milestones and deliver inputs on time; communicate updates and recommendations clearly.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 4-7 years of experience in merchandising, buying, category management, or assortment-related roles.

Success is typically reflected by the quality of inputs and execution , including:

• Clear assortment direction by channel/account and strong seasonal readiness.
• Improved SKU productivity and healthier franchise performance.
• Actionable insights from recaps that influence future seasonal decisions.
• Strong cross-functional collaboration and on-time deliverables.
• Comfort working with data (Excel/BI) to support sell-through analysis and seasonal recaps.
• Strong communication skills and ability to work cross-functionally.
• Footwear experience in performance categories (running/trail/hike) and familiarity with key accounts/specialty
• Exposure to GTM calendars, line reviews, and product briefs.

Travel expected for key milestones, line reviews, and account/market visits (often ~20-30% depending on season and business needs).

This role operates on a hybrid schedule out of our HQ in Denver, CO 3 days a week.

Hiring Range :

$90,720.00 USD - $113,400.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation :

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits