Altra: Manager, GTM Pricing, Costing & Margin

Vans; Denver (CO); On-site; USD 93,000 - 117,000; Full time

Job summary

Altra Running seeks a Manager, GTM Pricing, Costing & Margin to lead end-to-end margin management across the GTM process. You will partner with Product Development, Operations and Merchandising to align pricing, costing and profitability from concept to commercialization.

The role requires building pricing frameworks, monitoring margin targets, and delivering governance and analytics to drive sustainable revenue growth and margin expansion across global categories.

Qualifications

• 5+ years of experience in FP&A, pricing, costing, product profitability, merchandising finance, planning or related disciplines.
• 2+ years of experience in fashion industry.
• Experience in apparel, footwear, retail, or consumer products industries preferred.
• Strong financial modeling, analytical, and problem-solving capabilities.
• Proven ability to influence cross-functional business decisions through data-driven insights and financial partnership.

Responsibilities

• Own end-to-end margin management process across the GTM calendar from concept through commercialization.
• Establish and monitor margin targets by category and product classification aligned with brand objectives.
• Embed financial governance and profitability reviews into GTM milestones and forums.
• Partner with Merchandising, Product Development, and Operations to evaluate product decisions against targets.
• Identify margin risks and opportunities and drive actions to improve profitability.
• Present margin performance and recommendations to Brand and Finance leadership.
• Lead pricing framework development and IMU strategies for global markets.
• Develop pricing models, reporting frameworks, and visibility into IMU performance.

Skills

Pricing strategy

Margin governance

IMU management

Financial modeling

Cross-functional leadership

Education

Bachelor’s degree in Finance, Accounting, Economics, Business, Merchandising, or another quantitative discipline

MBA preferred

Tools

SAP

Tableau

Power BI

Excel

Job description

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you. To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

A day in the life of a Manager, GTM Pricing, Costing & Margin at Altra looks a little like this. The Manager will report to the Director of FP&A and serve as the finance leader responsible for driving end-to-end margin management across Altra’s Go-To-Market (GTM) process. This role will partner closely with Product Development, Operations, Sourcing, Supply Chain, and Commercial teams to ensure pricing, costing, and profitability objectives are integrated into business decisions from product concept through commercialization. As the owner of the brand’s margin management process, this individual will establish pricing and profitability frameworks, identify risks and opportunities throughout the product lifecycle, and drive actions that support sustainable revenue growth and gross margin expansion.

Margin Management & GTM Governance

• Own and lead the end-to-end margin management process across the GTM calendar from concept through commercialization.
• Establish and monitor margin targets by category and product classification aligned with brand strategic and financial objectives incorporating financial guardrails.
• Embed financial governance and profitability reviews into key GTM milestones and decision‑making forums.
• Partner with Merchandising, Product Development, and Operations teams to evaluate product and assortment decisions against financial targets.
• Identify margin risks and opportunities throughout the GTM process and drive actions to improve profitability outcomes.
• Present margin performance, risks, opportunities, and recommendations to Brand and Finance leadership teams.

Pricing Strategy, IMU Management & Analytics

• Lead the development of global pricing frameworks and seasonal pricing architecture that support brand growth, consumer value perception, and profitability objectives.
• Partner closely with Global Merchandising to develop category‑specific pricing strategies and establish the financial framework required to achieve IMU targets across the product portfolio.
• Evaluate category and style‑level profitability to ensure pricing recommendations support brand financial objectives, regional margin requirements, and long‑term marketplace positioning.
• Develop and maintain pricing models, analytical tools, and reporting frameworks that improve visibility into IMU performance, pricing opportunities, and margin outcomes throughout the GTM process.
• Collaborate with Global Merchandising to evaluate assortment architecture, product segmentation, and pricing ladders to identify opportunities to improve IMU performance by category.
• Conduct pricing analytics and assess competitive, consumer, and marketplace trends to support strategic pricing recommendations and profitability objectives.
• Analyze the financial implications of line architecture, assortment decisions, pricing strategies, and product mix to drive profitable growth.
• Partner with regional teams to evaluate pricing actions and profitability implications while balancing growth, marketplace competitiveness, and financial objectives.
• Monitor macroeconomic, foreign exchange, tariff, and cost trends that may impact pricing strategies, IMU performance, and product profitability.
• Provide ongoing visibility to IMU achievement against targets, highlighting risks, opportunities, and recommended actions throughout the GTM process.

Costing & Product Profitability

• Lead seasonal costing processes and ensure timely visibility to product costs throughout the product development lifecycle.
• Partner closely with the FOB Director and Supply Chain Finance organization to establish cost targets, monitor cost performance, and identify opportunities to improve product profitability.
• Develop financial frameworks that connect FOB costs, pricing decisions, and margin objectives to support GTM decision making.
• Monitor and analyze cost and margin variances against financial targets, identifying key drivers and recommending corrective actions.
• Build and maintain profitability models by style, category, and platform, incorporating merchandising strategies, regional financial guardrails, volume assumptions, and cost inputs.
• Reconcile product‑level profitability against financial commitments and ensure product categories remain aligned to gross margin and IMU objectives throughout the GTM process.
• Evaluate the financial implications of sourcing, material, manufacturing, and product specification decisions on margin performance.
• Partner with Supply Chain Finance, Product Development, and Merchandising to identify and prioritize opportunities for cost optimization and profitability improvement.
• Provide ongoing visibility into product profitability performance, highlighting risks, opportunities, and recommended actions to Brand and Finance leadership.
• Support critical GTM decision points by providing financial analysis and recommendations that balance consumer value, product strategy, and profitability objectives.

Business Partnership & Decision Support

• Serve as the primary finance partner for product profitability, pricing, costing, and margin management decisions across the GTM process.
• Develop reporting, scorecards, and KPI frameworks that provide transparency into margin and profitability performance throughout the product lifecycle.
• Integrate regional financial guardrails, market assumptions, and profitability requirements into product and GTM decision‑making frameworks.
• Evaluate strategic initiatives, product investments, assortment decisions, and margin trade‑offs through a profitability lens.
• Lead ad hoc analyses and special projects focused on margin expansion, process improvement, and profitable growth.

Process Excellence & Leadership

• Build and standardize global pricing, costing, profitability, and margin management processes across the organization.
• Drive continuous improvement initiatives that enhance accountability, visibility, and financial decision‑making throughout the GTM process.
• Serve as the subject matter expert for product profitability, IMU management, pricing strategy, costing, and margin governance.
• Partner effectively across Merchandising, Product Development, Planning, Supply Chain, Finance, and Commercial organizations to align product decisions with financial objectives.

What do you need to succeed?

• Bachelor’s degree in Finance, Accounting, Economics, Business, Merchandising, or another quantitative discipline.
• MBA preferred.
• 5+ years of experience in FP&A, pricing, costing, product profitability, merchandising finance, planning or related disciplines.
• 2+ years of experience in fashion industry.
• Experience within apparel, footwear, retail, or consumer products industries preferred.
• Strong financial modeling, analytical, and problem‑solving capabilities.
• Demonstrated experience developing pricing strategies, managing IMU performance, and driving product profitability outcomes.
• Proven ability to influence cross‑functional business decisions through data‑driven insights and financial partnership.
• Experience coaching, developing, and leading teams.
• Proficient Excel skills required; SAP, Tableau, Power BI, and other analytical platforms preferred.
• Strong communication and presentation skills with experience engaging senior leadership teams.
• High degree of business acumen with the ability to translate complex analyses into actionable recommendations.
• Strong process orientation with experience developing scalable governance models and cross‑functional workflows.
• Self‑starter with exceptional organizational skills and the ability to manage multiple priorities in a fast‑paced global environment.
• Minimal travel required.

Hiring Range & Incentive Potential

Hiring Range: $93,312.00 USD - $116,640.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking. Detailed information on your benefits will be provided during the hiring process.

From inspiration to innovation to an evolution. Altra Running was founded on an innovative approach to running shoes. An approach that took us from the back room of a specialty running store to the front of the pack on roads and trails across the world. An approach that has kept us going for a decade and aims to keep you running for a lifetime. And an approach that ultimately inspired—and continues to inspire—every single Altra shoe. Naturally, Altra Co‑Founders Brian Beckstead and Golden Harper met on the first day of cross‑country practice their sophomore year at Orem High School in Utah. From there, it was off to the races, both literally and figuratively. When it comes to shoes, innovative thinking runs in the Harper family. So it was no surprise when Golden toasted a pair of shoes, heating them just enough to be able to remove the heel and form a Balanced Cushioning platform. What was surprising was the result: For the first time in his life, Golden was wearing a running shoe that he felt wasn’t obstructing the way he ran. Wide‑lacing shoes inspired a FootShape™ design. A household toaster oven inspired Balanced Cushioning. FootShape™ and Balanced Cushioning inspired 1,000s of people to purchase brand new, unmodified shoes and take them to a shoe cobbler to hack them up and balance them out. That’s the foundation of Altra Running: innovative, disruptive thinking. We’re going to continue to innovate. Continue to inspire that break‑free feeling of getting out there, far from expectation and constraint. We will continue to earn new perspectives by reaching new heights. We will continue to blaze trails and explore new roads. And continue to show up unapologetically ourselves as we encourage all who run to do the same. Join us.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. From inspiration to innovation to an evolution. Altra Running was founded on an innovative approach to running shoes. An approach that took us from the back room of a specialty running store to the front of the pack on roads and trails across the world. An approach that has kept us going for a decade and aims to keep you running for a lifetime. And an approach that ultimately inspired—and continues to inspire—every single Altra shoe. Naturally, Altra Co‑Founders Brian Beckstead and Golden Harper met on the first day of cross‑country practice their sophomore year at Orem High School in Utah. From there, it was off to the races, both literally and figuratively. When it comes to shoes, innovative thinking runs in the Harper family. So it was no surprise when Golden toasted a pair of shoes, heating them just enough to be able to remove the heel and form a Balanced Cushioning platform. What was surprising was the result: For the first time in his life, Golden was wearing a running shoe that he felt wasn’t obstructing the way he ran. Wide‑lacing shoes inspired a FootShape™ design. A household toaster oven inspired Balanced Cushioning. FootShape™ and Balanced Cushioning inspired 1,000s of people to purchase brand new, unmodified shoes and take them to a shoe cobbler to hack them up and balance them out. That’s the foundation of Altra Running: innovative, disruptive thinking. We’re going to continue to innovate. Continue to inspire that break‑free feeling of getting out there, far from expectation and constraint. We will continue to earn new perspectives by reaching new heights. We will continue to blaze trails and explore new roads. And continue to show up unapologetically ourselves as we encourage all who run to do the same. Join us. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].