AI Product Strategy Lead — Cross-Functional

Wpp Group; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Job summary

WPP is seeking an AI Product Strategist embedded within VML to connect WPP Ford business with the central AI program. You will translate business needs across Shopper, Media, and Production into actionable briefs for engineering, ensure alignment with the AI roadmap, and drive user-focused, scalable AI solutions.

The role blends strategy, discovery, and cross-functional collaboration in a fast-paced marketing environment.

Qualifications

• 6-8 years in solutions consulting, technical product management, business process consulting, or delivery management.
• Comfortable operating across creative, media, production, and shopper/retail domains simultaneously.
• Experience translating ambiguous business requirements into structured technical briefs for engineering/product teams.
• Familiarity with AI/ML tools and platforms in a marketing, content, or commercial environment.
• Strong stakeholder management skills; ability to build trust with both SME teams and technical product owners.
• Comfortable working in a fast-moving, evolving program with incomplete information and shifting priorities.

Responsibilities

• Serve as the primary strategic interface between WPP Ford business and capability owners and the central AI team
• Conduct structured discovery and requirements-gathering across SME teams (Shopper, Media, Production, Creative), mapping current-state workflows before recommending AI-enabled solutions
• Re-engineer and document business processes as a precondition to any agent or AI build - ensuring solutions are architected around real workflows, not assumptions
• Translate business needs into clear, technically actionable briefs for the AI Architect and Applied AI Product Manager
• Partner with the AI Architect and Development on feasibility assessments, ensuring SME-identified needs are properly scoped and prioritized into the product roadmap
• Ensure workstreams build toward a shared AI architecture rather than in silos - flagging duplication, misalignment, or gaps early
• Track execution of SME-requested builds through to deployment; manage timelines and communicate status to stakeholders
• Partner with the AI Value Engineering & Measurement function to ensure every use case sourced from SMEs is logged, centralized, and routed to measurement
• Flag blockers, risks, and architectural gaps to Rachel Beecroft; maintain visibility into AI program status across all business-facing workstreams
• Act as a change-sensitive advocate for the business - ensuring the AI program builds with the business, not in a vacuum

Skills

Solutions consulting

Technical product management

AI/ML familiarity

Cross-domain experience

Stakeholder management

Requirements analysis

Tools

AI/ML platforms

Job description

WPP is seeking an AI Product Strategist embedded within VML to connect WPP Ford business with the central AI program. You will translate business needs across Shopper, Media, and Production into actionable briefs for engineering, ensure alignment with the AI roadmap, and drive user-focused, scalable AI solutions.

The role blends strategy, discovery, and cross-functional collaboration in a fast-paced marketing environment.