AI-Powered Marketing Strategy Lead

EPAM Systems, Inc.; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Empathy Lab by EPAM, an AI-native creative agency, blends business strategy, human creativity and engineering. This U.S. hybrid role collaborates with CMOs and digital leaders at global brands to shape new client propositions and lead strategy on live engagements.

You will craft narratives, pitches and marketing materials, build decks from scratch, and guide projects across creative, media and technical streams while traveling occasionally as client needs require.

Qualifications

• Seven or more years of experience in marketing strategy, go-to-market planning, or consultancy within a digital or creative context.
• Ability to build your own presentations and materials rather than relying on a creative team.
• Strong understanding of creative production and media planning processes.

Responsibilities

• Define and package propositions that translate complex AI and marketing technology solutions into compelling storytelling and go-to-market assets
• Create narratives that demonstrate the commercial and strategic value of technical solutions for senior marketing decision-makers
• Collaborate with creative teams, copywriters, and engineers to co-create proposals, pitches, and marketing materials that drive new business
• Build narratives and decks from scratch
• Act as strategic lead on active client engagements to ensure solutions align with business goals and deliver measurable impact
• Build strong relationships with senior stakeholders — including CMOs and digital leaders — acting as a trusted advisor
• Drive integrated strategies across creative, media, and technical delivery streams to ensure cohesive client solutions
• Use real-world implementation insights to refine propositions, tools, and methodologies for future engagements
• Lead and facilitate executive-level presentations and strategy workshops with clarity and authority
• Identify growth opportunities within key accounts and support business development efforts
• Ensure all strategic deliverables meet industry-leading standards for insight, creativity, and effectiveness

Skills

Marketing strategy

Go-to-market planning

Storytelling

Executive stakeholder management

Presentation design

Cross-functional collaboration

AI / ML interest

PowerPoint

Tools

PowerPoint

Job description

Empathy Lab by EPAM, an AI-native creative agency, blends business strategy, human creativity and engineering. This U.S. hybrid role collaborates with CMOs and digital leaders at global brands to shape new client propositions and lead strategy on live engagements.

You will craft narratives, pitches and marketing materials, build decks from scratch, and guide projects across creative, media and technical streams while traveling occasionally as client needs require.