GTM Enablement Lead

Sensi.AI; Austin (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

Sensi.AI is seeking a GTM AI Enablement Lead in Austin to help innovate and enhance the go-to-market strategy. The role will involve collaboration across teams and the development of AI-powered processes that streamline operations. Ideal candidates will have a strong understanding of GTM functions and experience with AI tools.

Join Sensi.AI to make a real impact in home care and be part of a forward-thinking team in a hybrid work environment.

Qualifications

• Deep understanding of how Sales, Marketing, and CS work.
• Daily use of AI tools and ability to build workflows.
• Experience in B2B Startup or early-stage company.

Responsibilities

• Act as the primary hub across Sales, Marketing, CS, and Product.
• Design and lead training sessions to build product fluency.
• Identify manual processes and redesign them as AI workflows.

Skills

GTM fluency

AI Native

Builder mindset

Expert communicator

Executes independently

Job description

Overview

Why Join Sensi.AI Sensi.AI is transforming the world of home care through agentic AI, and we're just getting started. As a hyper-growth startup, every team member has the opportunity to make a real impact on people’s lives while working as part of a global, collaborative team in a flexible hybrid environment. This role follows a hybrid model for Austin-based employees and remote work for candidates outside.

About The Role

We’re looking for a GTM AI Enablement Lead to help accelerate the next chapter of Sensi.AI’s go to market evolution. Sensi has built a strong and growing GTM organization spanning Product, Marketing, Sales, Customer Success, and Clinical teams. As we continue to scale, we’re investing in AI to create a faster, smarter, and more effective operating model that gives our teams—and our customers—a competitive advantage.

Key Responsibilities

• Act as the primary hub across Sales, Marketing, CS, and Product to ensure a unified GTM strategy and consistent messaging
• Distill technical product releases into clear, actionable materials and build the AI workflows that keep them current, distributed, and effective without manual intervention
• Own the lifecycle of all external and internal enablement collateral, keeping it current and effective
• Design and lead training sessions that build product fluency and sales excellence across GTM teams
• Build and maintain the internal Knowledge Base as the organization\'s single source of truth and design the automation layer that keeps it updated, surfaced, and useful without anyone manually maintaining it
• Partner with Marketing to co-create messaging that moves beyond features to focus on outcomes
• Build intelligent systems that automatically capture, organize, and surface institutional knowledge as the company scales
• Identify manual, repetitive, or broken processes across GTM and redesign them as AI powered workflows
• Build and deploy automations where AI owns the full loop generation, personalization, distribution, and measurement
• Improve customer onboarding, adoption, and retention through automation and personalization
• Evaluate emerging AI tools and rapidly prototype new use cases with real business impact
• Measure results through dashboards, experimentation, and ROI analysis, making the case for what to build next

Qualifications

• GTM fluency: You deeply understand how Sales, Marketing, and CS work, and what they need to execute well
• AI Native: You use AI tools daily, have built workflows that run without you, and can show us what they do
• Builder mindset: You\'re energized by the ability to build. You don\'t wait for a system to exist, you create it
• Systems thinker: You see process gaps as automation opportunities and can design solutions that scale
• Expert communicator: You can simplify complex information for any audience, from a sales rep to a C-suite executive
• Executes independently: Strong ownership, project management discipline, and ability to drive initiatives from idea to completion
• B2B Startup or early stage company experience, ideally at a company with a strong product and a maturing GTM function
• Familiarity with customer lifecycle management, onboarding, or customer operations
• You evaluate whether a process requires human judgment before determining ownership

Sensi.AI celebrates diversity and upholds equal opportunity in our hiring practices. Our approach fosters an inclusive environment that sparks innovation and reflects the vibrant communities we serve. All persons shall have the opportunity to be considered for employment without regard to any characteristic protected by applicable federal, state, or local laws and ordinances.