AI-Native Marketing Communications Architect

Amazon; Seattle (WA); On-site; USD 118,000 - 160,000; Full time

Job summary

Amazon.com Services LLC in Seattle is seeking a communications leader to craft leadership town halls, drive org announcements, and shape the program across channels.

You will own the audience map, channel governance, and templates that enable Directors to self-serve routine comms, while delivering high-impact narratives in multiple formats.

This role pairs craft with infrastructure, partnering with VP and directors to drive aligned messaging and measurable impact at scale.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Write, produce, and deliver leadership communications — town hall scripts, org announcements, program milestone messages, and change narratives
• Produce recurring communications — weekly/biweekly digests, leadership roundups, and program updates
• Craft communications that respect the medium: you design for the format and you write for the audience
• Partner with the VP and Directors on what the org hears, when, through which channel, and from whom — you own the editorial calendar and deliver against it
• Own and operate the organization's primary communication channels: the org-wide Slack channel, the VP-level distribution alias (500+ recipients), and the sub-channel ecosystem across multiple marketing sub-orgs
• Design the audience map: who needs to know what, how granular does segmentation need to be, and which channels serve which audiences
• Establish and enforce governance for each channel — what belongs where, posting cadence, who has send access, signal-to-noise standards
• Audit and rationalize existing distribution lists, aliases, and channels — eliminate redundancy, close dead channels, ensure coverage without overload
• Own the narrative strategy for the org: tell the story of what's happening here — new programs, operating model changes, cultural shifts — in a way that builds understanding and forward momentum
• Develop frameworks for format selection: when to use a Slack post vs. email vs. All Hands topic vs. async video vs. wiki update
• Create templates and playbooks that enable Directors and program leads to self-serve on routine communications — while you own the high-stakes, high-craft pieces
• Balance the "communication mix" — leadership messages, program updates, cultural moments, operational information — so the org isn't drowning or starving
• Build the systems that make recurring communications self-sustaining: automated distribution, templated formats, scheduled cadences
• Implement AI-native approaches where appropriate — automated drafting for routine comms, intelligent routing, content personalization by audience segment
• Own measurement: engagement signals, feedback loops, read-through indicators that tell you what's landing and what's noise
• Every piece of work you produce should leave behind infrastructure: a template, a channel improvement, a governance rule. The work compounds.
• Own the "pull" side of communications — making organizational knowledge accessible so people can find what they need, when they need it, without waiting for someone to push it to them
• Ensure org knowledge stays current and discoverable as the org evolves — not through manual upkeep, but through systems that make freshness the default
• Design the information experience for self-service: who we are, what we do, how to navigate, where to find decisions. The format may be a wiki, a knowledge base, or something new
• Produce All Hands meetings, town halls, and org-wide announcements in partnership with the VP and leadership team
• Own the development of communication strategies and messaging for all major org comms: structural changes, leadership announcements, program milestones
• Partner with HR on communications that require coordinated, sensitive messaging

Skills

Marketing leadership

Acquisition marketing

Data-driven

Excel/Tableau

Stakeholder communication

Cross-functional programs

Tools

Excel

Tableau

Job description

Amazon.com Services LLC in Seattle is seeking a communications leader to craft leadership town halls, drive org announcements, and shape the program across channels.

You will own the audience map, channel governance, and templates that enable Directors to self-serve routine comms, while delivering high-impact narratives in multiple formats.

This role pairs craft with infrastructure, partnering with VP and directors to drive aligned messaging and measurable impact at scale.