AI Marketing Optimization Specialist

Stanford Hotels Corporation; San Francisco (CA); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Vacation, Holiday, and Sick pay

Medical/Dental/Vision

401(k) – 4% Match

Hotel Room Discount

Education Assistance Program

Travel Reimbursement

Job summary

Stanford Hotels Corporation seeks an AI Marketing Optimization Specialist to boost visibility, demand, and bookings across our hotel portfolio. You will leverage AI, SEO, and digital platforms to position our properties prominently in local searches and optimize conversion through vanity sites and automated guest engagement tools.

The in-person role is based at our San Francisco office, with responsibilities spanning AI tool management, pricing optimization, data integration, and staff training

Qualifications

• Bachelor's degree in business, hotel management, data science or computer science.
• Experience implementing AI, ML or automation in hospitality/ tourism.
• Strong knowledge of PMS, POS and CRM systems.
• Change-management skills for staff adoption of automation.
• Guest-first mindset prioritizing hospitality over tech alone.
• Experience in AI, SEO, digital marketing or hotel tech.
• Understanding of hotel operations, booking channels and guest search behavior.
• Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).
• Analytical mindset to interpret search data and performance metrics.

Responsibilities

• Analyze guest touchpoints to implement AI solutions like smart booking assistants and contactless check-ins.
• Use predictive AI models to optimize pricing, forecast occupancy and manage inventory.
• Integrate AI software with PMS/CRS/CRM and marketing platforms.
• Train staff to interpret AI insights for improved guest service.
• Establish data privacy and security frameworks for guest information.
• Measure impact of AI initiatives on operations and guest satisfaction (NPS).
• AI tool administration, automate workflows, and data integration.
• Create SEO-optimized content and landing pages for hotel visibility.
• Monitor local search terms and adjust strategies for top visibility.
• Lead group lead generation and AI-powered recommendations for guests.

Skills

AI tools

Machine learning

Automation

SEO

Digital marketing

PMS/CRS/CRM

Hospitality tech

Analytics

Education

Bachelor's degree in Business, Hotel Management, Data Science, or CS

Tools

PMS/CRS/CRM

Job description

Description

Salary Range: $75,000-$95,000 - This may fluctuate based on experience or education.

The AI Marketing Optimization Specialist is responsible for leveraging artificial intelligence, search optimization strategies, and digital applications to increase visibility, demand, and bookings across our hotel portfolio. This role blends marketing, IT applications, and AI‑driven analytics to ensure our hotels appear prominently in top local keyword searches, attract business and leisure travelers, and maximize conversion through vanity websites, digital platforms, and automated guest engagement tools. The specialist will manage AI tools and platforms, optimize search performance, support group and transient lead generation, and ensure our hotels are positioned competitively in the digital marketplace.

This role is an in‑person position located at our San Francisco Office.

WHAT WE NEED:

• Bachelors in Business, Hotel Management, Data Science or Computer Science or related field
• Deep expertise in implementing AI, machine learning, or automation tools specifically within the hospitality or tourism sector.
• Strong understanding of hospitality tech stacks, including PMS, POS, and CRM systems.
• Exceptional change‑management skills to ease staff adoption of automated workflows.
• A guest‑first mindset that prioritizes hospitality values over pure technical execution.
• Experience in AI applications, SEO, digital marketing, or hotel technology systems.
• Strong understanding of hotel operations, booking channels, and guest search behavior.
• Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).
• Analytical mindset with ability to interpret search data, trends, and performance metrics.

WHAT YOU'LL DO:

• Analyze guest touchpoints to implement AI solutions like smart booking assistants, contactless check‑ins, and automated room controls.
• Work with predictive AI models to optimize room pricing, forecast occupancy, and manage inventory.
• Integrate AI software with Property Management Systems (PMS) if available.
• Train front‑of‑house and back‑of‑house staff to interpret AI insights for better guest service.
• Formulate strict data compliance and security frameworks to protect guest privacy.
• Measure the impact of AI initiatives on operational efficiency and guest satisfaction (NPS).
• AI & Application Management
  • AI tool administration — Configure, maintain, and optimize AI applications used for guest search, booking funnels, and digital engagement.
  • Automation workflows — Build automated processes to streamline group inquiries, guest requests, and booking pathways.
  • Data integration — Connect AI tools with PMS, CRS, CRM, and marketing platforms to ensure accurate, real‑time data flow.
  • AI content generation — Use AI to create SEO‑optimized content, landing pages, and digital assets for hotel visibility.
• Search Optimization & Digital Visibility
  • Keyword strategy — Identify and optimize top local search terms for business, leisure, group, and event travelers.
  • SEO optimization — Improve ranking across Google, Bing, and travel‑related search platforms using AI‑driven insights.
  • Competitive positioning — Monitor competitor search performance and adjust strategies to maintain top‑tier visibility.
  • Local search dominance — Ensure hotels appear prominently for “hotels near ___,” “group hotels in ___,” “business travel ___,” and other high‑value searches.
• Group & Guest Search Optimization
  • Group lead generation — Use AI to identify and target group travel opportunities (corporate, SMERF, sports, weddings).
  • Guest search behavior analysis — Track how guests search for hotels and adjust digital strategy accordingly.
  • AI‑powered recommendations — Deploy AI tools that match guest needs with the best hotel offerings.
  • Lead routing — Automate routing of group leads to sales teams for faster response and higher conversion.

WHAT WE OFFER:

• Vacation, Holiday, and Sick pay
• Medical/Dental/Vision (with opt. out option)
• Fitness Reimbursement
• Hotel Room Discount
• Travel Reimbursement
• Life Insurance
• AD&D
• 401(k) – 4% Match
• Discount programs
• Education Assistance Program
• Long‑Term Disability
• Voluntary Short‑Term Disability
• Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
• Commuter Benefits

Stanford Hotels Corporation is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at [e-mail] or call 415-266-9821 to let us know the nature of your request.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.