AI Marketing Optimization Lead for Hotels

Stanford Hotels Corporation; San Francisco (CA); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Vacation, Holiday, and Sick pay

Medical/Dental/Vision

401(k) – 4% Match

Hotel Room Discount

Education Assistance Program

Travel Reimbursement

Job summary

Stanford Hotels Corporation seeks an AI Marketing Optimization Specialist to boost visibility, demand, and bookings across our hotel portfolio. You will leverage AI, SEO, and digital platforms to position our properties prominently in local searches and optimize conversion through vanity sites and automated guest engagement tools.

The in-person role is based at our San Francisco office, with responsibilities spanning AI tool management, pricing optimization, data integration, and staff training

Qualifications

• Bachelor's degree in business, hotel management, data science or computer science.
• Experience implementing AI, ML or automation in hospitality/ tourism.
• Strong knowledge of PMS, POS and CRM systems.
• Change-management skills for staff adoption of automation.
• Guest-first mindset prioritizing hospitality over tech alone.
• Experience in AI, SEO, digital marketing or hotel tech.
• Understanding of hotel operations, booking channels and guest search behavior.
• Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).
• Analytical mindset to interpret search data and performance metrics.

Responsibilities

• Analyze guest touchpoints to implement AI solutions like smart booking assistants and contactless check-ins.
• Use predictive AI models to optimize pricing, forecast occupancy and manage inventory.
• Integrate AI software with PMS/CRS/CRM and marketing platforms.
• Train staff to interpret AI insights for improved guest service.
• Establish data privacy and security frameworks for guest information.
• Measure impact of AI initiatives on operations and guest satisfaction (NPS).
• AI tool administration, automate workflows, and data integration.
• Create SEO-optimized content and landing pages for hotel visibility.
• Monitor local search terms and adjust strategies for top visibility.
• Lead group lead generation and AI-powered recommendations for guests.

Skills

AI tools

Machine learning

Automation

SEO

Digital marketing

PMS/CRS/CRM

Hospitality tech

Analytics

Education

Bachelor's degree in Business, Hotel Management, Data Science, or CS

Tools

PMS/CRS/CRM

Job description

Stanford Hotels Corporation seeks an AI Marketing Optimization Specialist to boost visibility, demand, and bookings across our hotel portfolio. You will leverage AI, SEO, and digital platforms to position our properties prominently in local searches and optimize conversion through vanity sites and automated guest engagement tools.

The in-person role is based at our San Francisco office, with responsibilities spanning AI tool management, pricing optimization, data integration, and staff training