AI-Forward Content Marketing Lead — Scale Editorial & Ops

Amazon Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon Inc. is seeking a Senior Content Marketing Manager to lead brand storytelling and scalable content programs within the Global Content & Creative Studio for Amazon Ads.

This AI-forward marketer will bridge writing, storytelling, and program management across internal teams and external publishers. You will translate brand narratives into customer-facing content while building systems, partnerships, and workflows to produce content at scale.

Qualifications

• Proven experience in content marketing and brand storytelling.
• Strong program management skills with cross-functional collaboration.
• Experience integrating AI-assisted content workflows.

Responsibilities

• Translate narrative-driven messaging frameworks into compelling, high-quality website editorial content across all stages of the funnel (awareness, consideration, conversion) and all customer cohorts (Enterprise, SMB, Agency).
• Write and deliver thought leadership content, articles, sponsored content, case studies, video scripts, research narratives, guides, blog posts, and other formats that drive brand awareness and shift perceptions through data-driven storytelling.
• Program manage the end-to-end production of branded/sponsored content initiatives with premium third-party publishers, from ideation through execution.
• Leverage AI tools (e.g., generative AI platforms, AI writing assistants, custom AI agents) as a core part of the content creation workflow to increase messaging consistency and scale of content output.
• Serve as a brand guardian and content quality bar raiser, ensuring all content—whether created internally, by AI tools, or by external partners—meets Amazon Ads editorial standards and brand guidelines.
• Champion AI-first content creation methodologies across the marketing organization, sharing learnings, best practices, and demonstrating the art of the possible with AI-assisted content development.
• Develop and maintain a content calendar that balances always-on content needs with campaign-driven initiatives and emerging opportunities.

Skills

Content marketing

Copywriting

Storytelling

Program management

AI-driven content

Tools

AI tools

Job description

Amazon Inc. is seeking a Senior Content Marketing Manager to lead brand storytelling and scalable content programs within the Global Content & Creative Studio for Amazon Ads.

This AI-forward marketer will bridge writing, storytelling, and program management across internal teams and external publishers. You will translate brand narratives into customer-facing content while building systems, partnerships, and workflows to produce content at scale.