AI-First MarTech Strategy Consultant

Accenture; Austin (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Accenture Song is seeking a Senior Consultant to help clients reimagine their marketing technology stacks in an AI-first world. You will guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable outcomes, blending strategy and technology with hands-on execution.

You'll lead engagements across data platforms, campaign orchestration, and personalization, translating business goals into roadmaps, while mentoring juniors and

Qualifications

• 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation.
• Hands-on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, etc).
• Working knowledge of major MarTech platforms (Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI is embedded.
• Strong analytical and business case development skills — able to quantify ROI and present executive-level recommendations.
• Excellent client-facing communication skills, with experience presenting to senior marketing and technology executives.
• A genuine curiosity about emerging AI tools and a track record of translating new technology into client value.

Responsibilities

• Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation.
• Design AI-native marketing architectures integrating generative AI, predictive analytics, and automation into client workflows.
• Advise on build-vs-buy decisions across the AI/martech landscape.
• Translate goals into concrete roadmaps, governance frameworks, and implementation plans.
• Partner with client marketing, data, and IT teams to drive adoption and measure ROI of AI initiatives.
• Stay ahead of AI and martech landscape, developing POVs and methodologies.
• Mentor junior consultants and contribute to internal capability-building around AI strategy.
• Travel as required for client support.
• Location: Primary residency within 90 minutes of an Accenture office.

Skills

Marketing tech

AI/ML in marketing

ROI analysis

Client leadership

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

HubSpot

Segment

Braze

Job description

Accenture Song is seeking a Senior Consultant to help clients reimagine their marketing technology stacks in an AI-first world. You will guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable outcomes, blending strategy and technology with hands-on execution.

You'll lead engagements across data platforms, campaign orchestration, and personalization, translating business goals into roadmaps, while mentoring juniors and