AI-Driven Social Media Strategist - NA

Groupon; Chicago (IL); Hybrid; USD 63,000 - 77,000; Full time

Job summary

Groupon seeks a Social Media Specialist to own organic social strategy for North America, reporting to Brand Marketing. The role blends hands-on content production with AI-driven experimentation across Facebook, Instagram, TikTok, and YouTube, while aligning with brand campaigns and regional teams.

Based in Chicago (preferred) or US remote, you’ll drive weekly publishing cadence, measure impact, and shape creative with the Creative Director and marketing partners. Strong portfolio required.

Qualifications

• 2–4 years in social media, with at least one year of strategic ownership of a brand channel
• Native or proficient English
• Demonstrable portfolio of AI-generated social content (AI video, imagery, audio, or hybrid)
• Deep platform fluency on TikTok, Instagram, and YouTube and understanding of their audiences

Responsibilities

• Lead the organic social strategy across North America (US) — channel mix, content pillars, posting cadence, and platform-specific approaches
• Define what good looks like for our channels and translate brand strategy into social-native ideas that perform
• Set quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends
• Personally produce flagship content and AI-driven experiments; you should be in the tools, not just briefing them
• Build with generative tools and adopt new ones as they emerge; fluency and taste matter more than specific tools
• Maintain a consistent weekly publishing cadence across priority channels and scale with AI-driven production
• Prototype new formats and content concepts to be scaled into a repeatable production line
• Partner with INTL team on shared standards, tooling, and workflows
• Coordinate with Creative Director on visual identity and campaign integration
• Collaborate with regional leads, PR, performance marketing, and brand to stay aligned with the wider narrative
• Own the metrics that matter for organic social and translate them into decisions
• Run a test-and-learn cadence and build monthly readouts

Skills

Social media strategy

AI-driven production

Content creation

Analytics & insights

Portfolio-driven hiring

Education

Bachelor’s degree in Marketing or related field

Tools

TikTok Studio

Meta Business Suite

YouTube Studio

Dash Hudson

Job description

Groupon seeks a Social Media Specialist to own organic social strategy for North America, reporting to Brand Marketing. The role blends hands-on content production with AI-driven experimentation across Facebook, Instagram, TikTok, and YouTube, while aligning with brand campaigns and regional teams.

Based in Chicago (preferred) or US remote, you’ll drive weekly publishing cadence, measure impact, and shape creative with the Creative Director and marketing partners. Strong portfolio required.