AI-Driven Social Media & PR Specialist (Remote)

Weld North Education (now Imagine Learning); Austin (TX); Hybrid; USD 66,000 - 86,000; Full time

Benefits offered by this job

Health plans (medical, dental, vision)

401(k) with company match

Paid holidays and PTO

Tuition reimbursement

Work-from-home options

Job summary

Imagine Learning, a remote-friendly education technology company, seeks a Social Media and Public Relations Specialist to lead organic content, support paid social, and amplify PR efforts. You will work with the VP of Marketing and PR agency to shape narratives and drive engagement.

You will coordinate executives' communications, monitor trends, and manage AI-enabled workflows to improve efficiency while upholding brand voice and accuracy.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
• 5+ years of experience in social media, public relations, communications, or content marketing.
• Hands-on organic and basic paid social publishing across major platforms.
• Experience coordinating with or working alongside a PR agency on media programs.

Responsibilities

• Develop and refine media relations strategy with VP Marketing and the PR agency.
• Coordinate with the PR agency on press releases, pitches, and briefing materials.
• Amplify earned media coverage through organic and paid social strategy and execution.
• Support interview logistics and executive preparation with stakeholders and media contacts.
• Identify trends and opportunities and present recommendations to leadership.
• Maintain editorial calendar and publish social content across priority platforms.

Skills

Content writing

Media relations

Social publishing

AI tools

Education

Bachelor's degree in Marketing/Communications

Tools

LinkedIn

Facebook/Meta

Instagram

X/Twitter

Job description

Imagine Learning, a remote-friendly education technology company, seeks a Social Media and Public Relations Specialist to lead organic content, support paid social, and amplify PR efforts. You will work with the VP of Marketing and PR agency to shape narratives and drive engagement.

You will coordinate executives' communications, monitor trends, and manage AI-enabled workflows to improve efficiency while upholding brand voice and accuracy.