AI-Driven SEO Specialist for Organic Growth

Bertelsmann-Jobs; Morrisville (NC); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Relias, a mission-driven company improving healthcare outcomes, seeks a Digital Marketing Specialist, SEO to execute and optimize organic search strategies. You will focus on technical SEO, content optimization, and performance analysis, collaborating with content, web development, analytics, and product marketing teams.

You will leverage AI tools, automation, and data-driven insights to enhance SEO efficiency, optimize content for traditional search engines and AI-powered experiences, and stay

Qualifications

• Bachelor's degree required.
• 2+ years of experience in SEO, including technical SEO, content optimization, and performance analysis.
• Experience using Google Search Console, GA4, and SEO tools to identify optimization opportunities.
• Experience using AI tools to improve SEO workflows, content development, research, or analysis.
• Ability to execute and continuously improve SEO initiatives through keyword research, content optimization, technical SEO, and data-driven recommendations.
• Ability to identify and resolve technical SEO issues related to crawling, indexing, structured data, Core Web Vitals, site architecture, and page experience.
• Ability to optimize digital content for search intent, semantic relevance, topical authority, and user experience.

Responsibilities

• Execute and optimize SEO initiatives that improve organic visibility, qualified traffic, and lead generation.
• Conduct keyword, topic, competitor, and search intent research to identify optimization opportunities.
• Optimize websites for traditional search engines as well as AI-powered search experiences through AEO, GEO, entity optimization, and structured content strategies.
• Perform technical SEO audits and recommend improvements related to crawlability, indexing, Core Web Vitals, structured data, internal linking, and site architecture while supporting implementation efforts.
• Partner with web development teams to implement technical SEO recommendations and validate results.
• Optimize internal linking, site structure, and taxonomy to improve discoverability and user experience.
• Collaborate with content marketing to create search-first content aligned with user intent, topical authority, semantic search, and marketing objectives.
• Stay informed on Google algorithm updates, AI search developments, and SEO best practices while recommending optimization opportunities.
• Monitor SEO performance using GA4, Google Search Console, Looker Studio, and SEO platforms, providing regular reporting and actionable insights.
• Leverage AI tools and automation to improve keyword research, content optimization, technical analysis, reporting, and workflow efficiency.
• Stay current with evolving search technologies and AI-powered search platforms while analyzing SEO performance, identifying optimization opportunities, and supporting ongoing testing to improve search visibility and user engagement.

Skills

SEO fundamentals

Data analysis

Education

Bachelor's Degree

Tools

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

BrightEdge

Job description

Relias, a mission-driven company improving healthcare outcomes, seeks a Digital Marketing Specialist, SEO to execute and optimize organic search strategies. You will focus on technical SEO, content optimization, and performance analysis, collaborating with content, web development, analytics, and product marketing teams.

You will leverage AI tools, automation, and data-driven insights to enhance SEO efficiency, optimize content for traditional search engines and AI-powered experiences, and stay