AI-Driven Product Marketing Lead — GTM & Launches

Outdoorsy; Austin (TX); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

100% company-paid medical premiums

401(k) match

Flexible PTO

Equity compensation

Catered lunches

Marketplace discounts

Job summary

Outdoorsy is seeking an experienced Product Marketer to connect product, customers, and market. You will manage segment understanding, product positioning, and go-to-market strategies with a focus on Roamly and Ride. A significant part of your role will involve translating strategy into structured inputs for AI systems, ensuring alignment with our commercial objectives.

You should possess strong experience in product marketing, AI fluency, and be a skilled communicator. Join us to help build essential infrastructure for the mobility economy.

Qualifications

• 5–7 years of experience in product marketing or a closely adjacent field.
• Experience translating strategy into structured inputs for AI.
• Proven track record of taking products and features to market.

Responsibilities

• Own the value proposition and messaging hierarchy for products.
• Direct a tiered launch process for new products and features.
• Create training materials for sales enablement.

Skills

Product marketing experience

AI fluency

Strong positioning and messaging

Competitive analysis skills

Sales enablement experience

Job description

Outdoorsy is seeking an experienced Product Marketer to connect product, customers, and market. You will manage segment understanding, product positioning, and go-to-market strategies with a focus on Roamly and Ride. A significant part of your role will involve translating strategy into structured inputs for AI systems, ensuring alignment with our commercial objectives.

You should possess strong experience in product marketing, AI fluency, and be a skilled communicator. Join us to help build essential infrastructure for the mobility economy.