AI-Driven PMM Lead for Customer Success & Growth

Gainsight; California (MO); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Fully covered medical premiums

Flexible PTO

401(k) plan

Dental and vision coverage

Remote work options

Lifetime fertility stipend

Coworking spaces around the globe

Recharge Holidays - long weekends

Job summary

Gainsight is seeking a Principal Product Marketing Manager, Customer Success and Staircase, to own positioning, messaging, and end-to-end go-to-market. This remote USA-based role partners with Product, Sales/CS, Enablement, Design, and Operations in a fast-paced environment.

You will drive enterprise marketing for Customer Success and Staircase, crafting narratives for executive buyers and practitioners, and leading high-impact launches with measurable business results.

Qualifications

• 10+ years of product marketing experience in B2B tech (SaaS preferred).
• Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners
• Deep experience marketing to enterprise audiences, with demonstrated command of complex buying committees, long sales cycles, and sophisticated business needs.
• Hands-on AI fluency: you already use AI tools to change how you do your own work, and you have a point of view on how AI changes this category.
• High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.

Responsibilities

• Own the Customer Success and Staircase product marketing strategy: audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across buyers and users.
• Develop clear, compelling positioning and messaging that translates complex customer success capabilities into value for executive and technical audiences.
• Lead the joint Customer Success and Staircase narrative through integration: the combined value proposition, the migration and expansion story for existing customers, naming and pricing and packaging.
• Own end-to-end go-to-market and lead cross-functional teams through high-stakes launches, from flagship releases to incremental updates, partnering with Integrated Campaigns, Demand Generation, and Events to drive measurable business results.
• Equip Sales and Success teams to win with high-quality enablement — competitive agents, pitch decks, and feature materials.
• Synthesize customer, market, and competitive insight to inform product strategy, roadmap prioritization, and differentiated commercialization plans.
• Represent the product area externally and internally in executive narratives, keynotes and conferences, and analyst engagements, including Gartner Magic Quadrant and equivalent evaluations.
• Pioneer AI-native ways of working inside the PMM function with a systems builder's instinct: you don't just produce the deck, you build the process, agents and skills that let it happen faster next time

Skills

Positioning & messaging

Storytelling

Enterprise marketing

AI fluency

Strategy & execution

Cross-functional leadership

Tools

Figma

Canva

Video editing

Job description

Gainsight is seeking a Principal Product Marketing Manager, Customer Success and Staircase, to own positioning, messaging, and end-to-end go-to-market. This remote USA-based role partners with Product, Sales/CS, Enablement, Design, and Operations in a fast-paced environment.

You will drive enterprise marketing for Customer Success and Staircase, crafting narratives for executive buyers and practitioners, and leading high-impact launches with measurable business results.