AI-Driven Performance Creative Strategist

Pearl West; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Pearl West is a holding company building and scaling consumer brands in health, wellness, and pet. You will study customers, offers, competitors, performance data, and winning ads, then turn those insights into angles, hooks, scripts, concepts, and briefs that editors and media buyers can execute quickly. This role is AI forward.

We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop—the taste, the insight, and the judgment are still yours.

Qualifications

• You understand direct-response psychology and how to turn pain points into compelling creative.
• You can write and adapt copy for different awareness levels and formats.
• You use data and performance signals to guide creative decisions.
• You are proficient with AI tools for research, ideation, and production.

Responsibilities

• Build and maintain the creative testing roadmap for Meta.
• Research customers, competitors, market trends, and winning ad formats.
• Develop new concepts, angles, hooks, scripts, headlines, and primary copy.
• Create clear briefs editors can execute with minimal back-and-forth.
• Review creative performance with media buyers and explain why ads win or lose.
• Iterate quickly on winning concepts before performance declines.
• Build repeatable systems for producing and learning from creative at scale.
• Maintain a strong pipeline of new concepts so testing never runs out.

Skills

Direct-response

Creative ideation

AI fluency

Data-driven decisions

Fast execution

Editors communication

Job description

Pearl West is a holding company building and scaling consumer brands in health, wellness, and pet. You will study customers, offers, competitors, performance data, and winning ads, then turn those insights into angles, hooks, scripts, concepts, and briefs that editors and media buyers can execute quickly. This role is AI forward.

We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop—the taste, the insight, and the judgment are still yours.