AI-Driven Marketing Strategy Lead - Greater China

Mastercard; San Diego (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Mastercard is seeking a Manager of Area Marketing Strategy & Innovation for Greater China. The role focuses on strategic marketing planning, consumer growth, and AI-enabled innovation.

You will align marketing investments with business priorities and collaborate with regional stakeholders to drive measurable impact. The ideal candidate has strong strategic thinking, experience in digital marketing, and fluency in English and Mandarin, with the ability to engage senior leaders across markets.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• MBA preferred for seniority and strategic impact.
• Fluent in English and Mandarin Chinese with strong communication skills.
• Experience leading cross-functional initiatives across multiple markets.

Responsibilities

• Lead integrated marketing planning and consumer growth initiatives.
• Develop and execute digital marketing strategies and AI-enabled innovations.
• Collaborate with Consumer Marketing, B2B Marketing, Product, and Issuer teams.
• Analyze campaigns, measure performance, and optimize ROI and engagement.
• Partner with agencies and partners to align marketing investments with objectives.
• Drive data-driven insights to inform strategic decisions.

Skills

Marketing strategy

Digital marketing

Growth marketing

Cross-functional leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

AI platforms

Job description

Mastercard is seeking a Manager of Area Marketing Strategy & Innovation for Greater China. The role focuses on strategic marketing planning, consumer growth, and AI-enabled innovation.

You will align marketing investments with business priorities and collaborate with regional stakeholders to drive measurable impact. The ideal candidate has strong strategic thinking, experience in digital marketing, and fluency in English and Mandarin, with the ability to engage senior leaders across markets.