AI-Driven Marketing Operations Leader — Revenue Growth

OPSWAT; United States; Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

AI-powered workflows

Growth strategy impact

Impact on revenue and metrics

Job summary

OPSWAT is seeking a Senior Marketing Operations Manager to enhance our demand capture processes and lead AI adoption within the marketing function. You will manage HubSpot and ensure the smooth functioning of our marketing operations, leveraging data analytics to drive performance improvements. The role calls for deep experience in B2B marketing operations, particularly in cybersecurity, and a proven ability to implement automation for enhanced efficiency. Join us in our transformation journey to innovate in cybersecurity marketing.

Qualifications

• 7–10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology.
• Deep HubSpot admin expertise covering complex workflows and reporting.
• Proven experience with Sales Engagement platforms and CRM systems.

Responsibilities

• Ensure all inbound and outbound demand is captured and routed effectively.
• Own the lead lifecycle from capture to opportunity creation.
• Monitor platform health and ensure data integrity.

Skills

B2B marketing operations experience

HubSpot admin expertise

SalesLoft experience

ABM and intent platforms

Analytical skills

Tools

HubSpot

SalesLoft

ZoomInfo

Salesforce

Job description

OPSWAT is seeking a Senior Marketing Operations Manager to enhance our demand capture processes and lead AI adoption within the marketing function. You will manage HubSpot and ensure the smooth functioning of our marketing operations, leveraging data analytics to drive performance improvements. The role calls for deep experience in B2B marketing operations, particularly in cybersecurity, and a proven ability to implement automation for enhanced efficiency. Join us in our transformation journey to innovate in cybersecurity marketing.