AI-Driven Marketing Manager: Multi-Channel Campaigns

Emerald; Alpharetta (GA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Unlimited vacation

Flexible working locations

401(k) with company match

Medical/dental/vision coverage

Parental and caregiver leave

Job summary

Emerald is seeking a Marketing Manager to lead integrated campaigns for Modern Day Marine and Digital Dealer events. You will drive attendee acquisition, exhibitor engagement, and audience growth using data-driven multi-channel marketing approaches.

Collaboration with Sales, content, operations, partners, and agencies will be essential as you manage budgets, leverage AI tools, and optimize campaigns across email, web, paid media, and social channels.

Qualifications

• 5+ years of B2B marketing experience, preferably in events, media, associations or demand generation.
• Experience with integrated marketing campaigns, marketing automation (HubSpot preferred), paid media, and analytics.
• Strong project management, communication, and cross-functional collaboration skills.
• Experience with Google Analytics, Power BI, SEO and AI marketing tools preferred.

Responsibilities

• Develop and execute integrated marketing campaigns that support attendee acquisition, exhibitor retention and revenue goals.
• Build annual marketing plans that balance event launches with year-round audience engagement.
• Create messaging and campaigns across email, web, paid media, social, partnerships, PR and content marketing.
• Manage campaign calendars and deliver projects on time and within budget.
• Execute multi-channel demand generation campaigns and optimize through segmentation, A/B testing and conversion optimization.
• Partner with Marketing Operations to maximize HubSpot, SEO and marketing automation capabilities.
• Manage agency and partners to deliver paid search, paid social and digital advertising initiatives.
• Leverage AI-powered marketing tools to improve productivity and campaign performance.
• Develop initiatives that strengthen relationships with attendees, exhibitors, and industry partners.
• Collaborate with Sales, Show Management, Marketing Operations, Registration, Operations, and external partners.
• Monitor campaign performance using HubSpot, Google Analytics, Power BI, and other reporting tools.
• Present campaign results and recommendations to Marketing leadership while championing continuous improvement.

Skills

B2B Marketing

Integrated Campaigns

Marketing Automation

Paid Media

Analytics

Project Management

Cross-functional Collaboration

AI Marketing Tools

Tools

HubSpot

Google Analytics

Power BI

SEO

Job description

Emerald is seeking a Marketing Manager to lead integrated campaigns for Modern Day Marine and Digital Dealer events. You will drive attendee acquisition, exhibitor engagement, and audience growth using data-driven multi-channel marketing approaches.

Collaboration with Sales, content, operations, partners, and agencies will be essential as you manage budgets, leverage AI tools, and optimize campaigns across email, web, paid media, and social channels.