AI-Driven Marketing Director

Embarcadero Technologies; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Embarcadero Technologies is seeking a Director of Marketing to lead a talented team, set strategy, manage budget, and drive growth in the evolving software landscape.

You will partner with sales, product, and the executive team to align marketing with business goals, leverage AI-driven discovery, and accelerate demand across channels.

The role demands strong communication, data-driven decision making, and hands-on leadership to scale content, campaigns, and performance.

Qualifications

• 8+ years in B2B software/SaaS marketing leadership.
• 3+ years in a Director-level role owning strategy and budget.
• Experience adapting marketing strategy to AI channels.
• Strong budget management and ROI reporting to executives.
• Experience building/coaching a marketing team across functions.
• Excellent storytelling and content instincts.

Responsibilities

• Set the overall marketing strategy across brand, demand generation, product marketing, content, and customer marketing.
• Define the company's point of view on how AI-mediated discovery (Generative Engine Optimization / GEO) changes the buying journey for our category, and translate that into a channel and content strategy.
• Partner with Sales and Product leadership on positioning, pricing input, and account-based strategies for key segments.
• Build and lead a team spanning demand generation, content/SEO-GEO, product marketing, brand/creative, website development, and customer/lifecycle marketing.
• Own the content strategy end to end, ensuring our value proposition is communicated clearly for consumption by both human readers and AI answer engines.
• Own the always-on digital demand engine: paid and organic digital channels, website and conversion optimization, marketing automation, and lifecycle nurture email campaigns.
• Drive a community and third-party engagement and credibility strategy.
• Oversee product launches, competitive positioning, and sales enablement materials.
• Lead adoption of AI tools across the marketing function itself, including content drafting and editing, campaign personalization, creative production, lead scoring and prioritization, competitive and market research, and marketing analytics, to increase output and speed without sacrificing quality or brand voice.
• Define KPIs that go beyond traditional metrics and include tracking share of voice in AI-generated answers and brand mention and citation frequency across LLMs.
• Own the marketing budget, reporting on KPIs, tracking impact by channel, and using data to drive decisions.

Skills

B2B software marketing leadership

Director-level leadership

AI channels

Budget management

Team coaching

Storytelling & content creation

Data-driven marketing

Cross-functional collaboration

Job description

Embarcadero Technologies is seeking a Director of Marketing to lead a talented team, set strategy, manage budget, and drive growth in the evolving software landscape.

You will partner with sales, product, and the executive team to align marketing with business goals, leverage AI-driven discovery, and accelerate demand across channels.

The role demands strong communication, data-driven decision making, and hands-on leadership to scale content, campaigns, and performance.