AI-Driven Industry Growth & Journey Architect

Publicis Sapient; Chicago (IL); On-site; USD 130,000 - 175,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Flexible work-life balance

Health benefits

Generous paid leave

Wellness program

Job summary

Publicis Sapient is seeking a Senior Manager to lead Industry Growth & Journey Orchestrator efforts within Revenue Marketing. You will drive demand, SALs, and pipeline by orchestrating customer journeys across priority industries and growth initiatives.

The role emphasizes AI-enabled marketing, experimentation, and data-driven optimization to accelerate buying decisions and measurable revenue outcomes. Collaboration with Industry Leads, Client Partners, and Product teams is essential.

Qualifications

• 8–12+ years in growth, demand generation, product or revenue marketing roles.
• Proven track record driving leads, pipeline, and measurable business impact.
• Expertise in audience strategy, customer journeys, ABM, and conversion optimization.
• Experience with CRM, intent data, marketing automation, and analytics tools.
• Familiarity with AI-powered marketing tools and experimentation-driven approaches.
• Ability to operate in fast-paced, high-accountability environments.

Responsibilities

• Identify key industry challenges and translate them into issue-led marketing strategies aligned to growth priorities.
• Define ICPs, buying groups, and target accounts using intent data, CRM, and ABM approaches.
• Design and execute multi-channel, full-funnel campaigns aligned to customer journeys.
• Build and optimize nurture programs to improve engagement, conversion, and sales readiness.
• Drive marketing contribution to leads, SALs, opportunities, and pipeline; partner with sales to improve outcomes.
• Use data, testing, and analytics to refine targeting, messaging, and channel performance.
• Leverage AI tools to scale content, automate workflows, and improve campaign effectiveness.

Skills

growth marketing

demand generation

ABM

conversion optimization

CRM

marketing automation

analytics tools

AI-powered marketing

fast-paced environment

Tools

CRM

Intent data

Marketing automation tools

Analytics tools

Job description

Publicis Sapient is seeking a Senior Manager to lead Industry Growth & Journey Orchestrator efforts within Revenue Marketing. You will drive demand, SALs, and pipeline by orchestrating customer journeys across priority industries and growth initiatives.

The role emphasizes AI-enabled marketing, experimentation, and data-driven optimization to accelerate buying decisions and measurable revenue outcomes. Collaboration with Industry Leads, Client Partners, and Product teams is essential.