AI-Driven Digital Marketing Analyst

Veronica Beard; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Clothing allowance

Merchandise discounts

Comprehensive benefits package

Job summary

Veronica Beard is seeking a Digital Marketing Analyst to own analysis, reporting, and measurement for our digital marketing channels. You’ll build dashboards, run tests, track KPIs, and translate performance trends into actionable recommendations shaping our paid media strategy.

Ideal candidates are growth-minded, fluent in data storytelling, and comfortable moving between spreadsheets and visualization tools to uncover the story behind numbers.

Qualifications

• 3–5 years of experience in digital marketing analytics, web analytics, or a related analytical role.
• Strong SQL skills and experience querying a cloud data warehouse (BigQuery preferred); advanced Excel proficiency, additional coding languages a plus.
• Experience building dashboards in tools such as Power BI, Tableau, or Sigma Computing.
• Familiarity with ad platform analytics (Google Ads, Meta) and/or CRM/CDP platforms.
• Curiosity about applying AI tools (e.g., ChatGPT, Claude) to improve workflows.
• Hands‑on experience with Google Analytics (GA4), tag management, and campaign tracking/attribution is a plus.
• Strong communication skills and excellent attention to detail, with the ability to manage multiple projects simultaneously.
• Preferred: experience in luxury, fashion, or retail environments, and exposure to global or multi‑market marketing.

Responsibilities

• Own weekly, monthly, and quarterly reporting on paid channel KPIs, including international markets; build and maintain dashboards for channel leads and senior leadership.
• Partner with the data team to ensure marketing data flows into the data warehouse and help maintain tracking and tagging across paid channels and the site.
• Identify opportunities to apply AI and automation to reporting, forecasting, and analysis workflows; pilot new tools and share best practices.
• Analyze performance trends, audience behavior, and conversion funnels across paid channels; evaluate ROI and attribution to inform strategy.
• Design and execute a testing roadmap (creative, audience, bidding, channel-mix) with colleagues; translate results into optimization recommendations.
• Support ad hoc analysis of campaign tests and performance questions, translating findings into clear recommendations via PowerPoint, Excel, and dashboards.

Skills

SQL

BigQuery

Excel

Power BI

Tableau

Sigma Computing

GA4

Google Ads

Meta Ads

Tag management

AI tools

CRM/CDP

Education

Bachelor’s degree in a quantitative or related field

Tools

BigQuery

Power BI

Tableau

Sigma Computing

GA4

Google Analytics

Job description

Veronica Beard is seeking a Digital Marketing Analyst to own analysis, reporting, and measurement for our digital marketing channels. You’ll build dashboards, run tests, track KPIs, and translate performance trends into actionable recommendations shaping our paid media strategy.

Ideal candidates are growth-minded, fluent in data storytelling, and comfortable moving between spreadsheets and visualization tools to uncover the story behind numbers.