AI-Driven B2B Content Lead

FranConnect; Herndon (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

FranConnect, located in Herndon, Virginia, is seeking a Content Manager/Writer to join the Marketing team. The ideal candidate will create high-quality B2B content across various formats while leveraging AI tools to enhance content production. Responsibilities include managing the editorial calendar, collaborating with subject matter experts, and applying SEO best practices to maximize content visibility.

The role requires strong writing skills, SEO knowledge, and a collaborative spirit to develop effective marketing content for the franchise industry.

Qualifications

• 3-5 years of experience in content writing or marketing.
• Exceptional writing and editing skills.
• Demonstrated experience with AI writing tools.

Responsibilities

• Create high-quality, SEO-optimized content across formats.
• Manage the editorial content calendar.
• Collaborate with subject matter experts for content.

Skills

Writing and editing

SEO knowledge

AI tool proficiency

Collaboration skills

Project management

Education

Undergraduate degree in Marketing, Communications, Journalism, or English

Tools

HubSpot

Google Analytics

SEMrush

Job description

FranConnect, located in Herndon, Virginia, is seeking a Content Manager/Writer to join the Marketing team. The ideal candidate will create high-quality B2B content across various formats while leveraging AI tools to enhance content production. Responsibilities include managing the editorial calendar, collaborating with subject matter experts, and applying SEO best practices to maximize content visibility.

The role requires strong writing skills, SEO knowledge, and a collaborative spirit to develop effective marketing content for the franchise industry.