AI & Automation Specialist

Freddie Mac; Hartford (CT); Remote; USD 75,000 - 95,000; Full time

Job summary

A leading company in B2B SaaS offers a marketing position focused on developing and implementing go-to-market strategies. Candidates will collaborate with teams to leverage AI tools for optimizing campaigns. The role provides excellent opportunities for career growth and flexible remote options.

Benefits

Comprehensive medical, dental, and vision plans

Generous vacation, sick, and personal time off

401K plan with a match

Flexible remote work options

Qualifications

• Experience in marketing focusing on AI and automation.
• Proven success in developing GTM strategies.
• Ability to manage and prioritize multiple projects.

Responsibilities

• Develop and implement robust GTM strategies aligned with market trends.
• Utilize AI tools to optimize marketing campaigns.
• Analyze market data and customer insights for strategic development.

Skills

Analytical skills

Communication

Collaboration

Education

Bachelor's degree in marketing, business, or related field

Tools

Marketing automation platforms

AI tools

Job description

Employer Industry: B2B SaaS (Software as a Service)

Why consider this job opportunity:
- Salary starts at $75,000
- Comprehensive medical, dental, and vision plans to choose from
- Generous vacation, sick, and personal time off, plus a 401K plan with a match
- Opportunity for career advancement and growth within the organization
- Flexible remote work option available for residents in select states
- Collaborative and innovative work environment that values team spirit

What to Expect (Job Responsibilities):
- Develop and implement robust go-to-market (GTM) strategies that align with business objectives and market trends
- Utilize AI and automation tools to optimize marketing campaigns and customer journeys
- Collaborate with cross-functional teams to ensure seamless execution of GTM plans
- Analyze market data and customer insights to inform GTM strategy development
- Monitor and report on the performance of GTM strategies, making data-driven adjustments as needed

What is Required (Qualifications):
- Experience in marketing, with a focus on AI and automation
- Proven success in developing and executing effective GTM strategies
- Strong analytical skills and the ability to use data to inform strategic decisions
- Excellent communication and collaboration skills
- Bachelor's degree in marketing, business, or a related field

How to Stand Out (Preferred Qualifications):
- Experience with marketing automation platforms and AI tools
- A deep understanding of customer journey mapping and its role in GTM strategies
- Ability to manage and prioritize multiple projects and initiatives

#B2BSaaS #MarketingAutomation #AI #RemoteWork #CareerGrowth

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