Agriculture Brand Social Media Strategist

Michigan Farm Bureau; Lansing (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Job summary

Michigan Farm Bureau seeks a Social Media Strategist to develop and execute our social media communication strategy. The role will manage and grow MFB’s presence across blogs, Twitter, Facebook, YouTube, and Instagram, aligning with business goals.

You will engage online audiences to promote the MFB brand, events, partnerships, and member involvement. This role collaborates with other teams to create campaigns and will monitor analytics to refine strategy, delivering quarterly insights and

Qualifications

• Bachelor's degree in communications or journalism or equivalent experience.
• 3–5 years of experience in digital marketing or marketing operations.
• Experience in news editing, video production, photo editing, and digital design.

Responsibilities

• Develop, plan and execute the Michigan Farm Bureau social media communication strategy.
• Manage and grow MFB social media presence across multiple channels.
• Engage with online audiences to promote the brand, events, partnerships, and member involvement.
• Monitor analytics and prepare quarterly reports with recommendations.

Skills

Digital marketing

News editing

Video production

Photo editing

Digital design

Education

Bachelor's degree in communications or journalism

Job description

Michigan Farm Bureau seeks a Social Media Strategist to develop and execute our social media communication strategy. The role will manage and grow MFB’s presence across blogs, Twitter, Facebook, YouTube, and Instagram, aligning with business goals.

You will engage online audiences to promote the MFB brand, events, partnerships, and member involvement. This role collaborates with other teams to create campaigns and will monitor analytics to refine strategy, delivering quarterly insights and