Agency Practice Strategy Lead

HP; Spring (TX); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Parental leave

11 paid holidays

Flexible paid vacation and sick leave

Job summary

HP is seeking an Agency Practice Strategy Lead to guide the execution of marketing agency programs, aligning with policy and driving top-tier collaboration with external partners. The role leads cross-functional teams, develops briefs, and manages agency rosters.

You will steer governance with procurement, partner with worldwide marketing, and mentor staff to deliver strategic initiatives and measurable results across campaigns for the HP brand.

Qualifications

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or related discipline.
• Typically 12+ years of work experience in creative agency, agency management, social marketing, content marketing and data-led planning.
• Experience partnering with external agencies and cross-functional teams.

Responsibilities

• Oversees execution of marketing agency practice strategies leveraging policies, standards, and direction.
• Project manages content creation with external agency partners and manages partner relationships on operational topics.
• Develops and manages project management processes and artefacts.
• Drives collaboration with cross-functional teams including worldwide marketing, regional partners and procurement.
• Oversees definition, writing, and testing of briefs and scope documents for consistent execution.
• Vets and updates agency rosters and assesses new vendors with procurement.
• Contributes innovative ideas and leads large cross-functional teams, exercising independent judgement to solve problems.
• Acts as a functional manager, developing strategy and setting policy and direction.
• Provides mentorship and guidance to lower-level employees to realize strategic plans.

Skills

Agency management

Brand Management

Brand Marketing

Brand Strategy

Branding

Customer Relationship Management

Digital Marketing

KPIs

Marketing

Marketing Communications

Marketing Strategies

Project Management

Social Media

Thought Leadership

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Education

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline

Job description

Agency Practice Strategy Lead

This role is responsible for overseeing the execution of marketing agency practice strategies, ensuring adherence to established policies and standards and supporting HP marketers to have the best collaboration experiences with key agency partners. The role takes the lead in working with and managing our external agency relationships. Additionally, the role involves fostering collaboration with cross-functional teams, contributing to leading and managing strategic discussions, operational excellence and relationships with key agency partners.

Responsibilities

• Oversees execution of marketing agency practice strategies leveraging set policies, standards, and direction across the assigned business area.
• Project manages content creation work with external agency partners and manages partner relationship on operational topics
• Develops and manages project management processes and artefacts
• Drives and ensures collaboration with the cross functional teams including worldwide marketing teams, regional marketing partners and procurement
• Oversees definition, writing, and testing of briefs and scope documents and ensures consistent execution across the mix.
• Enables the discussion on vetting and updating agency rosters and assessing new vendors, in collaboration with procurement.
• Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
• Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
• Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 12+ years of work experience, preferably in creative agency, agency management, social marketing, content marketing and media, data led planning, or a related field.

Knowledge & Skills

• Agency management
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Digital Marketing
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Strategies
• Project Management
• Social Media
• Thought Leadership

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts large functions and leads large, cross-division functional teams or projects.

Complexity

• Provides highly innovative solutions to complex problems within established policy.

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job: Marketing

Schedule: Full time

Shift: No shift premium (United States of America)

Travel: Not Specified

Relocation: No

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal”