Ag Sales Specialist - Baldwin, WI

Johnson Tractor Inc; Town of Baldwin (WI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health Insurance

First Dollar Benefits – medical up to

Job summary

Johnson Tractor Inc. is seeking an Agriculture Sales Specialist to build relationships with local farmers and identify equipment solutions that boost operational efficiency.

You will promote new and used equipment, manage quotes, and collaborate with Parts, Service, and Precision Farming teams to deliver outstanding support. Travel to farms and events is required, with a mix of office and field work.

Qualifications

• High school diploma or equivalent.

Responsibilities

• Build and maintain relationships with current and prospective customers within your assigned territory.
• Promote and sell new and used agricultural equipment.
• Identify new sales opportunities through farm visits, prospecting, referrals, networking, and community involvement.
• Understand customer needs and recommend equipment and solutions that fit their operations.
• Prepare equipment quotes, purchase agreements, financing information, and other sales documentation.
• Demonstrate equipment and explain product features, benefits, and capabilities.
• Work closely with Parts, Service, Precision Farming, and Management teams to provide excellent customer support.
• Stay up to date on agricultural equipment, technology, and industry trends.
• Maintain customer information and sales activity records in company systems.
• Work toward established sales, gross margin, and customer satisfaction goals.
• Assist with trade evaluations and used equipment appraisals.
• Represent Johnson Tractor at farm shows, open houses, customer appreciation events, and other dealership activities.

Skills

Sales experience

Communication skills

Time management

Independent worker

Customer service

Microsoft Office

CRM experience

Education

High school diploma or equivalent

Associate's or Bachelor's degree in agriculture, agribusiness, business, marketing

Tools

CRM software

Job description

As an Agriculture Sales Specialist at Johnson Tractor, you’ll build relationships with local farmers and help them find the right equipment to meet the needs of their operations. You’ll work with customers throughout the sales process, from identifying equipment needs and demonstrating products to providing ongoing support after the sale.

This is a great opportunity for someone who enjoys working with people, has an interest in agriculture, and wants to help customers find solutions that keep their operations running efficiently.

What You’ll Do:

Build and maintain relationships with current and prospective customers throughout your assigned territory.

Promote and sell new and used agricultural equipment.

Identify new sales opportunities through farm visits, prospecting, referrals, networking, and community involvement.

Understand customer needs and recommend equipment and solutions that fit their operations.

Prepare equipment quotes, purchase agreements, financing information, and other sales documentation.

Demonstrate equipment and explain product features, benefits, and capabilities.

Work closely with our Parts, Service, Precision Farming, and Management teams to provide excellent customer support.

Stay up to date on agricultural equipment, technology, and industry trends.

Maintain customer information and sales activity records in company systems.

Work toward established sales, gross margin, and customer satisfaction goals.

Assist with trade evaluations and used equipment appraisals.

Represent Johnson Tractor at farm shows, open houses, customer appreciation events, and other dealership activities.

What We’re Looking For:

Required:

High school diploma or equivalent.

Previous experience in sales, agriculture, customer service, or a related field.

Strong communication and relationship-building skills.

A self-motivated individual who can manage their time, stay organized, and work independently.

Basic computer skills, including Microsoft Office and customer management systems.

A valid driver's license and driving record that meet Johnson Tractor's insurance requirements.

The ability to travel regularly throughout your assigned territory.

Preferred:

Experience selling agricultural equipment or related products.

Knowledge of farming practices and production agriculture.

Familiarity with precision agriculture technology.

An associate's or bachelor's degree in agriculture, agribusiness, business, marketing, or a related field.

What to Expect:

A combination of office, dealership, and customer farm visits.

Frequent local travel throughout your assigned territory.

A schedule that varies with customer needs, seasonal demands, and sales events.

Occasional evening or weekend work during peak selling seasons and dealership events.

Occasional overnight travel for training, meetings, or industry events.

Regular interaction with customers and team members across multiple dealership departments.

Indoor and outdoor work in varying weather conditions, including equipment inspections and demonstrations.

Occasional lifting and carrying of equipment or materials weighing up to 50 pounds.

Job Type: Full-time

Benefits Include:

Health Insurance – Coverage begins the 1st of the month after hire

First Dollar Benefits – $3,000 employee / $6,000 with dependents for medical expenses before deductible

CARE Center Support – Confidential advocate for help with claims, billing, and benefit questions

Flexible Spending Account (FSA) – Pre‑tax contributions with annual rollover

Dental & Vision Insurance – Coverage for preventive care, glasses, contacts, and more

Life and AD&D Insurance – Company‑paid coverage with optional voluntary plans

Short-Term Disability – Weekly wage protection during recovery from illness or injury

401(k) with Company Match – Plan to help you save for retirement

Paid Time Off and Holidays – Accrual begins on day one

Annual Safety Boot Reimbursement – Available for eligible roles

Ongoing Training Opportunities – Including OEM certifications and off‑site learning