AEC Marketing Lead: Website, Proposals & Campaigns

Construction Material Testing; Warren (MI); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, the statement-of-qualifications and proposal library, and the content calendar. You will lead campaigns that generate conversations for the business development team and ensure brand accuracy across channels.

The role combines hands-on digital marketing with strategic account development, requiring 5+ years in B2B marketing and experience in AEC or related sectors.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO/website management

CRM experience

Copywriting

Tools

CRM software

Analytics tools

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, the statement-of-qualifications and proposal library, and the content calendar. You will lead campaigns that generate conversations for the business development team and ensure brand accuracy across channels.

The role combines hands-on digital marketing with strategic account development, requiring 5+ years in B2B marketing and experience in AEC or related sectors.