Advisor - Direct Response, Integrated Solutions & Optimization Team

St. Jude Children's Research Hospital - ALSAC; Memphis (TN); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Core Medical Coverage

401K Retirement Plan

Exceptional Paid Time Off

Maternity / Paternity Leave

Infertility Treatment Program

Adoption Assistance

Education Assistance

Enterprise Learning and Development

Job summary

ALSAC is seeking an Advisor, Direct Response to lead integrated direct marketing campaigns that boost donor engagement, fundraising performance, and audience growth. You will partner with senior leadership and cross-functional teams to craft data-informed strategies across direct mail and omni-channel platforms.

The role requires strategic vision, strong analytics, and project leadership to drive enterprise initiatives, manage budgets, and deliver exceptional donor experiences in a hybrid

Qualifications

• Deep understanding of direct response marketing principles across channels.
• Experience supporting fundraising, donor engagement, or direct marketing initiatives that drive measurable outcomes.
• Strong analytical and problem-solving skills to translate data into actionable recommendations.
• Knowledge of print/digital omni-channel marketing and best practices.
• Experience managing campaign budgets, revenue projections, and forecasts.
• Exceptional attention to detail and organizational skills.
• Experience in nonprofit fundraising or mission-driven contexts preferred.
• Bachelor's degree preferred or required.

Responsibilities

• Lead the development, management, and execution of large-scale, multi-channel direct response campaigns from strategic planning through implementation and optimization.
• Provide strategic consultation to stakeholders to advance audience engagement and business goals.
• Partner with leadership and cross-functional teams to identify opportunities and manage projects supporting priorities.
• Develop recommendations using audience insights, analytics, and operational considerations to maximize fundraising effectiveness.
• Manage campaign budgets and performance forecasts with stewardship of resources.
• Analyze campaign results and translate findings into strategic improvements.
• Foster cross-functional collaboration with marketing, analytics, operations, supply chain, technology, and vendors for seamless execution.
• Represent the Integrated Solutions & Optimization Team in enterprise meetings and strategic discussions.
• Lead special projects focused on innovation, process improvement, and enhanced audience engagement.
• Oversee inventory management, sourcing, fulfillment, and premium procurement to align with campaign needs.
• Monitor production timelines, workflow, delivery tracking, and vendor performance for quality and timeliness.
• Champion innovative marketing approaches and technologies to strengthen donor experiences.

Skills

Direct response marketing

Campaign analytics

Budget management

Project management

Stakeholder management

Excel

Presentation skills

Education

Bachelor's degree

Tools

Microsoft Office

Excel

Microsoft Office Suite

Job description

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

Join a mission-driven team dedicated to advancing fundraising and awareness initiatives that support the lifesaving work of St. Jude Children's Research Hospital. As an Advisor, Direct Response, you will serve as a strategic leader responsible for developing, advising, and executing integrated direct marketing campaigns that drive donor engagement, fundraising performance, and audience growth.

This highly visible role partners with senior leadership, cross-functional stakeholders, and external agencies to create data-informed marketing strategies across direct mail and omni-channel platforms. The Advisor will leverage audience insights, campaign performance analytics, and operational expertise to identify opportunities, optimize results, and deliver exceptional donor experiences.

The ideal candidate combines strategic marketing expertise, strong analytical capabilities, project leadership, and a passion for continuous improvement to influence enterprise initiatives and achieve ambitious business objectives.

Key Responsibilities

• Lead the development, management, and execution of large-scale, multi-channel direct response campaigns that support enterprise fundraising and awareness objectives, from strategic planning through implementation and optimization.
• Serve as a trusted subject matter expert in direct response marketing, providing strategic consultation and recommendations to stakeholders across the organization to advance audience engagement and business goals.
• Partner with leadership and cross-functional teams to identify opportunities, solve complex business challenges, and successfully manage projects that support department and enterprise priorities.
• Develop strategic recommendations using audience insights, campaign analytics, operational considerations, and industry best practices to maximize fundraising effectiveness and donor engagement.
• Manage campaign budgets, financial forecasts, and performance projections while ensuring effective stewardship of organizational resources and achievement of established goals.
• Analyze campaign results, identify trends and opportunities, and translate findings into strategic recommendations that continuously improve performance and efficiency.
• Foster collaboration across marketing, analytics, operations, supply chain, technology, and external vendor partners to ensure seamless campaign execution and achievement of business objectives.
• Represent the Integrated Solutions & Optimization Team in enterprise meetings, presentations, and strategic discussions, influencing decisions and advocating for direct response best practices.
• Lead special projects and cross-functional initiatives focused on innovation, process improvement, operational excellence, and enhanced audience engagement.
• Provide oversight of inventory management, sourcing, fulfillment, and premium procurement activities to ensure resources are available and aligned with campaign requirements.
• Monitor production timelines, workflow processes, delivery tracking, and vendor performance to ensure accuracy, quality, and timely execution of marketing programs.
• Champion innovative approaches, emerging technologies, and integrated marketing solutions that strengthen donor experiences and drive business results.
• Represent ALSAC-St. Jude Children's Research Hospital in a manner that reflects positively on the organization's mission, values, and commitment to its supporters.

Job Requirements

• Deep understanding of direct response marketing principles, campaign development, and industry best practices while ensuring brand integrity and consistency.
• Experience supporting fundraising, customer engagement, or direct marketing initiatives that drive measurable business outcomes.
• Strong analytical and problem-solving skills with the ability to translate data, trends, and performance insights into actionable recommendations.
• Knowledge of integrated marketing channels and emerging platforms, including direct mail, digital, social, mobile, and omni-channel engagement strategies.
• Demonstrated ability to develop strategic recommendations and execute complex marketing initiatives in a fast-paced environment.
• Exceptional attention to detail, organizational skills, and commitment to quality.
• Experience managing campaign budgets, revenue projections, and expense forecasting.
• Strong verbal, written, and presentation skills with the ability to communicate effectively across all levels of the organization and with external partners.
• Proven ability to lead multiple priorities simultaneously while managing competing deadlines and stakeholder expectations.
• Strong project management skills with the ability to move initiatives from concept through execution.
• Proficiency with Microsoft Office applications, particularly Excel and Word.
• Ability to evaluate campaign performance, identify opportunities for optimization, and recommend strategies to improve future results.
• Knowledge of print production, procurement, fulfillment, and inventory management processes preferred.
• Experience within a nonprofit, fundraising, membership, or mission-driven organization is preferred.
• 5-6 years of relevant experience. Bachelor's degree preferred.

Location & Work Arrangement

This is a hybrid position based at ALSAC's National Executive Office (NEO) in Memphis, Tennessee. Team members are expected to work a combination of on-site and remote days in accordance with organizational hybrid work guidelines.

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.