ADVERTISING SPECIALIST: DIRECT MARKETING

Seminole Tribe of Florida; Tampa (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

Join the Seminole Hard Rock Hotel & Casino Tampa as an Advertising Specialist, where you'll drive impactful marketing initiatives in a vibrant environment. This role involves overseeing advertising campaigns, managing agency partnerships, and ensuring brand standards while fostering creativity and innovation. Ideal candidates will have a strong marketing background and a passion for project management.

Benefits

Medical, Dental, Vision & Life Insurances

401K

Paid time off

Annual Bonus Opportunity

Qualifications

• 3-5 years of progressive marketing experience, preferably in an agency environment.
• Proven creativity and conceptualization skills for creating engaging marketing content.
• Strong project management and organizational skills.

Responsibilities

• Plan, implement, and oversee advertising campaigns across multiple channels.
• Collaborate with marketing leadership and design agencies for Direct Marketing deliverables.
• Analyze campaign performance and report on results.

Skills

Creativity

Project Management

Communication

Attention to Detail

Education

Bachelor's degree in Marketing, Advertising, Business

Tools

Adobe Creative Suite

Microsoft Office

Job description

Overview

Whether you want to make your debut or go back on tour after a long hiatus, starting a career at Seminole Hard Rock Hotel & Casino Tampa can feel more like play than work. This expansive property is the premier entertainment destination of Central Florida & features high stakes table games along with thousands of the hottest slot machines. Owned & operated by the Seminole Tribe of Florida, this electrifying casino destination boasts rock star amenities at its AAA Four Diamond rated hotel, including seven award-winning Zagat-rated restaurants, a newly renovated Rock Spa & Salon, and VIP services galore.

Our Commitment to Service:

We don’t have customers; we have Guests. Unparalleled Service isn’t just a part of our mission statement at Seminole Gaming; it’s a commitment to each and every one of our current & future Guests. Our staff spends their time making sure that every single one of our guests gets the rock star treatment, and the Seminole Hard Rock family also rolls out the red carpet for our employees with competitive benefits & a great work environment.

Benefits & Perks:

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits!

Job Description

Responsibilities

Ready to amplify your impact in a vibrant, high-energy environment? At Seminole Hard Rock Hotel & Casino Tampa, we're seeking a passionate and driven Advertising Specialist to shape and execute our dynamic marketing initiatives. This is your opportunity to step into a key role and become a pivotal player in bringing our brand to life across multiple channels. If you're a creative powerhouse with a knack for project management and a desire to make your mark, we want to hear from you!

You will play a key role in:

• Drive impactful advertising initiatives: Plan, implement, and oversee advertising campaigns and promotional material production (print, digital, radio, TV), ensuring timely development and brand alignment.
• Direct Marketing production: Collaborate with marketing leadership and design agencies to efficiently execute Direct Marketing deliverables, including high volume of physical mail, eBlasts and eVites, to effectively communicate marketing programming to database of current and prospective guests.
• Manage agency partnerships and production workflows: Collaborate with creative and media agencies to define project scopes, manage timelines, and maintain efficient production schedules.
• Uphold brand standards and foster innovation: Execute and sustain the Seminole Hard Rock brand across all marketing efforts, while brainstorming and implementing new, innovative advertising concepts.
• Oversee production logistics and financial tracking: Manage the flow of all campaign materials (copy, art, etc.), track costs, process invoices, and contribute to budget management.
• Support digital advertising campaigns: Contribute to audience targeting, ad creative coordination, and performance monitoring across various platforms (e.g., social media, display, search).
• Analyze campaign performance and report on results: Track campaign data, identify trends for improvement, and prepare performance reports.
• Coordinate visual content and off-property advertising: Lead photo shoots for marketing materials and manage all aspects of off-property advertising collateral from inception to completion.
• Collaborate with stakeholders on marketing needs and signage: Communicate with on- and off-property teams regarding advertising and marketing projects, and assist with the planning, development, and execution of property signage within budget.
• Manage procurement and inventory: Obtain bids, initiate purchases, and coordinate with relevant departments on inventory and deliveries.
• Maintain organized production records and ensure compliance: Keep files of completed jobs and adhere to all relevant regulations and company policies.

Qualifications

• A minimum of 3-5 years of progressive marketing experience, preferably in an agency environment.
• Bachelor's degree in Marketing, Advertising, Business, or equivalent experience.
• Proven creativity and conceptualization skills for creating engaging marketing and advertising content.
• Proficiency in Adobe Creative Suite/Cloud and Microsoft Office.
• Strong project management and organizational skills, demonstrating the ability to manage multiple deadlines.
• Excellent teamwork and communication abilities.
• Keen attention to detail.
• Capability to analyze marketing data to inform strategies.

Work Environment:

• Duties and responsibilities are typically performed in a professional office setting as well as on the casino floor. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second hand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 30 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

Native American Preference Policy:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

Employment Process:

Seminole Gaming’s employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen

Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

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