Advertising Specialist

Soni; Massachusetts; On-site; USD 41,000 - 62,000; Full time

Job summary

Soni is seeking a Digital Marketing Specialist to assist the Digital Marketing Manager with strategy, execution, optimization, and analysis of paid social campaigns on the in-house team.

The role emphasizes cross-team collaboration, hands-on campaign activation, and data-driven optimization to improve results and deliver measurable performance across platforms.

Qualifications

• 3–4 years of hands-on paid social media planning and buying experience.
• Expert knowledge of Meta Ads Manager; Pinterest and TikTok a plus.
• Bachelor’s Degree in Marketing, Advertising, Communications or related field.
• Strong ability to interpret data and present insights to stakeholders.
• Collaborative with excellent communication and project management skills.

Responsibilities

• Manage day-to-day activation and execution of all paid social campaigns from setup to reporting.
• Lead reporting, monitor performance and provide actionable insights.
• Support Paid Social Manager with media planning and strategy.
• Oversee campaign processes, trafficking, reporting and optimizations with partners.
• Innovate with A/B tests to improve performance.

Skills

Paid social planning

Meta Ads Manager

Excel

Analytics

Communication

Agile working

Education

Bachelor’s Degree in Marketing/Advertising/Communications

Tools

Adobe Analytics

Pinterest

TikTok

Job description

The Digital Marketing Specialist supports the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on the In-House media buying team.

Key Responsibilities:

Build Digital Marketing Expertise

• Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.

Drive Results (Plan, Execute, Measure)

• Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.
• Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
• Support Paid Social Manager with media planning and strategy
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.

Cross-Functional Collaboration

• Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
• Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Who We’re Looking For:

• 3-4 years of hands-on paid social media planning and buying experience
• Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus
• Retail and/or performance marketing experience is a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)
• Team player who is collaborative while being an effective communicator
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail-oriented, and self-motivated
• Excellent project management skills
• Agile worker in fast-paced environment
• Experience with Microsoft Office suite is required, particularly Excel
• Related experience with a media agency, vendor or client-side media/marketing
• Additional experience with executing and measuring various forms of digital media is a plus
• Bachelor’s Degree in Marketing, Advertising, Communications or related field

Compensation:

$30 - $45/ Hr DOE

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.