Advertising Sales Representative

WDEF-TV; Chattanooga (TN); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Hands-on training in advertising

Uncapped earning potential with base pay plus commission

Supportive sales team environment

Job summary

WDEF-TV is seeking an Advertising Sales Executive to join our team in Chattanooga, Tennessee. This role involves partnering with local businesses to create customized marketing strategies across various platforms including TV and digital.

We value effective communication and a client-first approach. The ideal candidate will be a self-starter with strong organizational skills who enjoys working in a fast-paced environment. Join us to represent a trusted local media brand and help businesses grow.

Qualifications

• Experience in sales or advertising preferred.
• Valid driver's license and reliable transportation required.
• Basic computer skills necessary.

Responsibilities

• Develop and present customized marketing campaigns.
• Build long-term relationships with local business owners.
• Service existing clients while pursuing new leads.
• Coordinate production of ads and monitor campaign performance.
• Stay updated on local market trends and consumer insights.

Skills

Strong communication skills

Organizational skills

Presentation skills

Curiosity and self-starting

Tools

Microsoft Office

CRM systems

Job description

Advertising Sales Executive

Are you ready to build a career in media and marketing? WDEF-TV, the CBS affiliate in Chattanooga, is looking for a driven and enthusiastic Advertising Sales Executive to join our growing team. In this role, you’ll help local businesses share their stories through powerful advertising solutions — from CBS broadcast television and streaming to digital marketing under the ChartLocal umbrella.

We take a client‑first, consultative approach, meaning you’ll work closely with small to mid‑size local businesses to understand their goals and create custom strategies that deliver results. If you’re a great communicator, love learning, and thrive in a fast‑paced environment, this could be the perfect fit for you.

What You’ll Do

• Partner with local business owners to develop and present customized marketing campaigns across TV, WDEF.com, mobile apps, and digital platforms
• Build strong, long‑term relationships by understanding client needs and helping them reach their target audiences effectively
• Service and grow an existing list of clients while prospecting for new business opportunities
• Coordinate commercial production and ensure advertising campaigns run smoothly and accurately
• Collaborate with internal teams on campaign strategy, scheduling, and performance tracking
• Stay informed on local market trends, consumer insights, and emerging advertising tools
• Represent WDEF at community and station‑sponsored events to strengthen client and brand connections

What We’re Looking For

• Strong communication, presentation, and organizational skills
• A self‑starter with curiosity and confidence to learn new things quickly
• Comfortable meeting with business owners, listening to their needs, and crafting creative solutions
• Ability to manage multiple projects and deadlines in a fast‑paced environment
• A valid driver’s license and reliable transportation
• Basic computer skills (Microsoft Office, email, etc.); experience with CRM systems is a plus, but we’ll train you!

Why You’ll Love Working Here

• Hands‑on training in both traditional and digital advertising
• The chance to represent one of Chattanooga’s most trusted local media brands, WDEF-TV / CBS 12
• A supportive sales team that values collaboration, creativity, and growth
• Uncapped earning potential with base pay plus commission
• The opportunity to make a real impact by helping local businesses and our community grow

About WDEF-TV / CBS Chattanooga

WDEF-TV has been a trusted voice in the Tennessee Valley for over 75 years. As the CBS affiliate serving the Chattanooga market, WDEF is home to award‑winning local news, sports, and community programming. Our team is passionate about delivering meaningful content and innovative advertising solutions that connect local businesses to local audiences. Together with ChartLocal, our full‑service digital marketing division, we offer the best of both worlds — traditional broadcast reach and cutting‑edge digital strategies that drive measurable results.

EOE M/F/D/V Background/Drug Screening.