Advertising Sales/Marketing Partnerships Representative

Lookout Local; Eugene (OR); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and optical benefits

401(k) with matching

Stock options

Paid time off

Job summary

Lookout Eugene-Springfield seeks a self-starting, experienced salesperson to drive new sales in our Marketing Partner program and support our growing newsroom. As an online, mobile-first news source, we offer digital marketing solutions including promoted content, display advertising, and event sponsorship.

You will build and nurture relationships with local brands, assemble tailored campaigns, track pipeline, and report results to maximize advertiser impact.

Qualifications

• Ability to prospect, establish relationships, and close new business with analytics and campaign results.
• Ability to package Lookout’s solutions (promoted content, display, newsletters, event sponsorship) for advertisers.
• Experience communicating Lookout’s community-first storytelling to businesses of all sizes.

Responsibilities

• Prospect, establish relationships, and close new business, managing a book of new customers with analytics and campaign results.
• Package Lookout’s solutions (promoted content, display, newsletters, event sponsorship) to maximize advertiser effectiveness.
• Use Lookout’s brand storytelling to guide customers through Marketing Partners program and opportunities.
• Track and report sales pipeline to speed obstacles and objections; contribute to cross-selling opportunities.

Skills

Relationship building

Sales prospecting

Campaign packaging

Client communication

Tools

CRM systems

Marketing platforms

Job description

About Lookout Local

Lookout Eugene-Springfield’s mission is to provide fair, accurate, and non-partisan news, focusing on the role of business in shaping a community through taxes and jobs. We are committed to reviving local journalism and engaging with the community to reflect their needs and interests. Lookout Eugene-Springfield now approaches its first anniversary, having already achieved great traction -- audience, membership, advertising, and community trust -- It is part of Lookout Local, a now fast-growing, next-generation West Coast-based local news network. Lookout Santa Cruz won the 2024 Pulitzer for Breaking News, and Lookout's fiercely mission-driven, business-driven model is winning wide national notice. Check out our network page: https://lookout.co/network.

Our workplaces are in-person, in-community, collaborative and collegial. We are building a diverse, highly skilled and mission-driven group of journalists, community builders and business people intent on maintaining our culture of learning, growth and community service.

About The Role

Lookout Eugene-Springfield seeks a self-starting, experienced salesperson to drive new sales in our successful Marketing Partner program and support our growing newsroom.

As an online, mobile-first news source, we offer unique and effective digital marketing solutions, all within an attractive, intuitive set of products.

Our business team builds creative, lasting partnerships that help advertisers tap into our unique products and online placements, including but not limited to branded content, display advertising, social media campaigns, and event sponsorship. Together, we work with the area’s top brands such as the University of Oregon, Selco Credit Union, Peacehealth, The Shedd Institute, Emerald Broadband, Lane Transit District, Market of Choice, Hirons Pharmacy, Willamalane Parks and Recreation, and the Springfield Utility Board. Our content-rich program, which brings brands’ stories, causes and customers to life through robust Promoted Content, has been roundly applauded by the business and civic communities. Check out some of the most recent Promoted Content here.

We seek a sales professional adept at building and nurturing relationships. The ideal candidate knows how to gain a good understanding of customer needs and is comfortable matching those needs to Lookout’s array of digital marketing options in order to build tailored advertising campaigns that deliver results.

We’re a collaborative team fiercely business-driven and mission-oriented. We are quickly building the next stage of Eugene-Springfield’s go-to news source – and providing a unique landscape for marketers large and small. You’ll also be joining a company now poised to expand the Lookout model to other communities and markets. You’ll be working with Lookout’s Community & Commerce team, reporting to the Director of Revenue and Partnerships, Jim Danzer, and joining our growing team, located in our office in the heart of Downtown Eugene.

Requirements

• Prospect, establish relationships, and close new business, developing a book of new customers, actively managing the book of new business with analytics and campaign results, and building long-term, upgradable relationships.
• Assemble and effectively package Lookout’s multiple solutions, including promoted content, display, newsletter email and event sponsorship solutions to maximize advertiser effectiveness.
• Apply Lookout’s proven successful brand storytelling for large and small local businesses, educational institutions, and non-profits.
• Share Lookout’s compelling, community-first story with local and regional business institutions, guiding them through all elements of the Marketing Partners program, and opportunities within it, and ensuring the best fit with Lookout’s audience. Participates frequently in key business community events and networking.
• Tracks and reports out sales pipeline to speed obstacles/objections in selling, using Lookout systems.
• A key team on Lookout’s Community & Commerce team, proactively looking for opportunities in cross-selling, cross-promotion to both build revenue and Lookout overall.

What We Offer

• Competitive salary and performance-based incentives.
• Full-time benefits include highly competitive medical, dental, and optical benefits, and 401(k) with matching.
• Good PTO allowances
• Stock options in our growing company
• An opportunity to make a significant impact on and contribute to the revival of local journalism.
• A collaborative and mission-driven work environment.