Advertising Sales/Marketing Partnerships Representative

Lookout Local; Eugene (OR); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, optical benefits

401(k) with matching

Stock options

Job summary

Lookout Local in Eugene-Springfield seeks a self-starting salesperson to drive new sales in our Marketing Partner program and support our newsroom. You will build lasting partnerships with local brands and tailor Lookout’s digital offerings to match advertiser needs.

Our team offers promoted content, display, newsletter, and event sponsorship solutions, with a collaborative, mission-driven culture. You’ll report to the Director of Revenue and Partnerships in Downtown Eugene.

Qualifications

• Prospect, establish relationships, and close new business.
• Assemble and effectively package Lookout’s multiple solutions (promoted content, display, newsletter, event sponsorship).
• Share Lookout’s community-first story with local business institutions and drive cross-selling opportunities.

Responsibilities

• Prospect, establish relationships, and close new business, developing a book of new customers.
• Package Lookout’s solutions to maximize advertiser effectiveness.
• Share Lookout’s community-first story with local business institutions and guide customers through Marketing Partners program.
• Track and report sales pipeline to speed obstacles/objections in selling.

Skills

Sales prospecting

Relationship building

Campaign packaging

Advertising solutions

Tools

CRM systems

Job description

About this position

About Lookout Local

Lookout Eugene-Springfield’s mission is to provide fair, accurate, and non-partisan news, focusing on the role of business in shaping a community through taxes and jobs. We are committed to reviving local journalism and engaging with the community to reflect their needs and interests. Lookout Eugene-Springfield now approaches its first anniversary, having already achieved great traction -- audience, membership, advertising, and community trust -- It is part of Lookout Local, a now fast-growing, next-generation West Coast-based local news network. Lookout Santa Cruz won the 2024 Pulitzer for Breaking News, and Lookout's fiercely mission-driven, business-driven model is winning wide national notice. Check out our network page: https://lookout.co/network.

Our workplaces are in-person, in-community, collaborative and collegial. We are building a diverse, highly skilled and mission-driven group of journalists, community builders and business people intent on maintaining our culture of learning, growth and community service.

About the role

Lookout Eugene-Springfield seeks a self-starting, experienced salesperson to drive new sales in our successful Marketing Partner program and support our growing newsroom.

As an online, mobile-first news source, we offer unique and effective digital marketing solutions, all within an attractive, intuitive set of products.

Our business team builds creative, lasting partnerships that help advertisers tap into our unique products and online placements, including but not limited to branded content, display advertising, social media campaigns, and event sponsorship. Together, we work with the area’s top brands such as the University of Oregon, Selco Credit Union, Peacehealth, The Shedd Institute, Emerald Broadband, Lane Transit District, Market of Choice, Hirons Pharmacy, Willamalane Parks and Recreation, and the Springfield Utility Board. Our content-rich program, which brings brands’ stories, causes and customers to life through robust Promoted Content, has been roundly applauded by the business and civic communities. Check out some of the most recent Promoted Content here.

We seek a sales professional adept at building and nurturing relationships. The ideal candidate knows how to gain a good understanding of customer needs and is comfortable matching those needs to Lookout’s array of digital marketing options in order to build tailored advertising campaigns that deliver results.

We’re a collaborative team fiercely business-driven and mission-oriented. We are quickly building the next stage of Eugene-Springfield’s go-to news source – and providing a unique landscape for marketers large and small. You’ll also be joining a company now poised to expand the Lookout model to other communities and markets. You’ll be working with Lookout’s Community & Commerce team, reporting to the Director of Revenue and Partnerships, Jim Danzer, and joining our growing team, located in our office in the heart of Downtown Eugene.

Requirements

• Prospect, establish relationships, and close new business, developing a book of new customers, actively managing the book of new business with analytics and campaign results, and building long-term, upgradable relationships.
• Assemble and effectively package Lookout’s multiple solutions, including promoted content, display, newsletter email and event sponsorship solutions to maximize advertiser effectiveness.
• Apply Lookout’s proven successful brand storytelling for large and small local businesses, educational institutions, and non-profits.
• Share Lookout’s compelling, community-first story with local and regional business institutions, guiding them through all elements of the Marketing Partners program, and opportunities within it, and ensuring the best fit with Lookout’s audience. Participates frequently in key business community events and networking.
• Tracks and reports out sales pipeline to speed obstacles/objections in selling, using Lookout systems.
• A key team on Lookout’s Community & Commerce team, proactively looking for opportunities in cross-selling, cross-promotion to both build revenue and Lookout overall.

What We Offer:

• Competitive salary and performance-based incentives.
• Full-time benefits include highly competitive medical, dental, and optical benefits, and 401(k) with matching.
• Stock options in our growing company
• An opportunity to make a significant impact on and contribute to the revival of local journalism.
• A collaborative and mission-driven work environment.