Advertising Sales Executive — Digital & Broadcast

Nexstar Media Group, Inc.; Johnson City (MO); On-site; USD 52,000 - 78,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive to grow local direct business and drive advertising revenue across TV and digital platforms.

You will call on existing clients, prospect new accounts, present integrated ad solutions, and build agency relationships to meet campaign goals. The role requires a Bachelor’s degree in Marketing or Mass Communications (or equivalent) and at least one year of sales experience in media, with a valid driver’s license and comfortable with

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field, or equivalent experience.
• Minimum one year’s experience in sales, preferably in media.
• Valid driver’s license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.

Responsibilities

• Implements strategies to grow revenue and exceed goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains and develops assigned accounts.
• Prepares and delivers sales presentations to clients.
• Explains how advertising will promote products or services.
• Provides clients with rate information for placements across media.
• Develops advertising schedules with clients and station personnel.
• Collaborates with clients and staff to develop advertisements.
• Executes digital-forward go-to-market strategies to meet campaign goals.

Skills

Sales experience

Advertising sales

Client relationship mgmt

Prospecting

Digital platforms

Education

Bachelor's degree in Marketing/Mass Communications

Job description

Nexstar Media Group, Inc. is seeking a Sales Account Executive to grow local direct business and drive advertising revenue across TV and digital platforms.

You will call on existing clients, prospect new accounts, present integrated ad solutions, and build agency relationships to meet campaign goals. The role requires a Bachelor’s degree in Marketing or Mass Communications (or equivalent) and at least one year of sales experience in media, with a valid driver’s license and comfortable with